ActiveCampaign guides you thru the method with 20 free templates
Whether or not it’s your inaugural product or the newest in your product line, you’ll all the time need to guarantee your product launch goes off and not using a hitch. This includes working throughout a number of groups, together with gross sales, advertising, product, and help. Even when you’re a solopreneur, you’ll nonetheless must execute inside all these roles.
It may be a whole lot of planning to juggle all of sudden—and ActiveCampaign is right here that will help you plan a profitable product launch technique. We provide a variety of free templates to make sure your complete course of is roofed.
As we speak, we’ll use our templates to set you up for achievement in your product launch. From touchdown pages and e-mail templates to full automation workflows and steered integrations, we’ve acquired you lined with these 7 easy steps!
- Determine Your Buyer’s Wants
- Decide Your Goal Viewers
- Construct Out Your Integration Infrastructure
- Create A Go-To-Market Technique
- Construct Pre-launch Anticipation
- Submit-Launch Preparation
- Launch Your Product
You may check these strategies and templates with our ActiveCampaign 14-day free trial. We consider in real-world assessments with real-world outcomes. That’s the reason we’ll assist migrate your data out of your present platform to ActiveCampaign without cost. Earlier than moving into step one, obtain our free Product Launch Guidelines so you may comply with alongside.
This information will offer you the next free assets:
- 3 free instruments offering templates and swipe copy
- 6 automation recipe templates
- 5 steered integrations to your tech stack
- 6 really useful e-mail and touchdown web page templates within the ActiveCampaign platform
- An ActiveCampaign 2-week trial to attempt all of it out
1. Determine Your Buyer Wants
Once you launch a brand new product, you need to guarantee it meets your buyer’s wants. If you happen to construct customized guitars as your enterprise and also you determine to launch a pair of enjoyable socks with guitars, you’re most likely not assembly your core viewers’s wants. Cute model consciousness play, although.
The most effective methods to establish your buyer’s wants is by asking your potential clients who’ve crammed out and opted-in through your sign-up kind. With ActiveCampaign varieties, you may seize any reply with our customized fields characteristic. For example, you may simply create a discipline named “Buyer Wants” within the platform after which add it to a kind with the header “If you happen to might resolve one ache level utilizing our merchandise, what wouldn’t it be?” This lets your contact establish their wants from the start of their journey. Our “Type Personalization Comply with-up” automation workflow makes it seamless to retailer this data in each a customized discipline and as a tag in your contact, permitting you to prepare contact particulars in whichever methodology you like to make use of. The automation additionally sends a follow-up e-mail related to how they reply, beginning their customized journey with your enterprise instantly.
If you happen to’re searching for a touchdown web page template, we’ve a spread obtainable on the platform. I personally like our Lead Seize touchdown web page template for this course of, however you may select whichever you need and customise it to satisfy your enterprise wants.
If you have already got merchandise being offered, then one other nice automation template to implement is our “Collect Suggestions After Buy” workflow. As soon as a purchase order has been made, this automation is triggered after a set quantity of days, sending your clients an e-mail asking them how they like their new product and asking for any suggestions they’ve about it. You may add a kind on to the e-mail utilizing ActiveCampaign’s native integration with SurveyMonkey.
Even when you have already got every little thing about your new product discovered and finalized, this step can present perception into what elements of your new product to characteristic essentially the most. You may place the brand new product to unravel your contacts’ most typical issues. It is a nice option to provide you with and refine your proposition assertion for the brand new merchandise as nicely.
2. Decide your target market
Now that you just’ve gathered data on what sort of product your goal buyer needs, it’s time to find out the target market to your new product. Which of your clients will profit from this launch and be the most definitely to purchase?
That is the place ActiveCampaign lists, tags, and customized fields come into play. All these are totally different strategies of organizing your contacts. Lists are our highest-level group and are broad classes. It’s not unusual to see a consumer have a grasp listing for all contacts, then two extra lists for purchasers and unconverted leads. Nevertheless, you’re not restricted to this. You may construct out as many lists as you’d like and for no matter categorization is smart for your enterprise.
There may be some overlap between whenever you would use a customized discipline versus a tag, and typically it may be unclear which it’s best to use.
Customized fields are higher suited to seize everlasting knowledge relative to a contact that’s not simply modified. For instance, you’d use a customized discipline to seize a contact’s identify, telephone quantity, beginning date, and extra. Customized fields even have the benefit of making personalization tags with the intention to insert the information the customized discipline shops into your campaigns.
Then again, tags are usually used for knowledge that may usually change. You may simply filter your listing by tags, so it’s an amazing segmentation choice, however you may’t work together with the information like you may with a customized discipline.
With segmentation in thoughts, you may decide the data you need to use to phase your messaging to your new product. Keep in mind that you don’t have to simply message one viewers about your new merchandise; segmentation will will let you personalize your message to every group. You would possibly speak to 1 phase concerning the time it’s going to save them whereas telling one other how this providing completes the method began by your different merchandise.
3. Construct Out Your Integration Infrastructure
This can be a step that you would be able to skip if you have already got all of your methods in place promoting different merchandise, however when you’re delivery your first product, be certain your digital storefront, advertising platform, and cost methods are all built-in and dealing correctly to make sure a easy launch and an amazing buyer expertise.
ActiveCampaign integrates with many common gross sales platforms and ecommerce options to assist for a easy course of, resembling Shopify, WooCommerce, and Magento. These integrations allow you to pull in vital buyer data, such because the product bought, the quantity spent, the product ID, and extra. In whole, we combine with over 900 totally different platforms, so there’s a very good probability we combine with platforms you’re already utilizing in your know-how stack. You’ll find data on all of our integrations in our apps part.
4. Create a Go-To-Market Technique
Now’s the time to make sure your inner groups (Gross sales, advertising, and help) are all on the identical web page and prepared for the brand new product launch. You’ll need to seek the advice of our free Product Launch Guidelines to make sure every little thing is so as.
It is a nice time to decide on which e-mail templates you need to use and incorporate your branding. We’ve got an amazing number of free, professionally designed e-mail templates so that you can select from inside our platform. We advocate the templates “New Product Publication,” “Announcement,” and “Promote a Single Product” as an amazing start line, however be happy to make use of any of them that you just see match.
We don’t cease at simply the designs, both. We offer free templated e-mail swipe copy that you need to use as the bottom to start out customizing your messaging, so that you don’t have to start out from scratch. We offer copy directed at your inner group to tell them concerning the product and to promote it externally.
So we’ve the emails, however how are we automating them? Good query! We’ve got over 900 automation recipes obtainable without cost to our customers. We’ll spotlight a couple of to assist along with your launch course of. If you happen to’re utilizing Shopify or WooCommerce, use our “Product Catalog: New Product Launch” automation. This makes use of our product catalog block to indicate the objects in your digital storefront within the e-mail asserting your launch. The automation additionally tags contacts who buy so you may ship follow-up emails or simply observe your store knowledge.
Our workflow “Ecommerce Product Gross sales Drip Collection” is one other nice instance of an automation you would run throughout a launch interval. You’d simply must tweak the automation set off from a listing subscription to nevertheless you need to set off the automation, or you would even manually enter the segmented contact when it’s time. This recipe sends out a collection of emails offering details about your merchandise and testimonials. At any level, if the contact makes a purchase order, they’ll go away the automation. They’ll even be tagged as “Made a purchase order” or “Didn’t make a purchase order” based mostly on their actions.
Or you may select one in all our different highly effective automation recipes to avoid wasting you time and automate your enterprise when you give attention to different areas to make sure a profitable endeavor. All of our automation templates are an amazing base so that you can meet your particular wants.
5. Construct Pre-Launch Anticipation
It’s virtually time for the large day! You’ve selected messaging, your inner groups and processes are ready, and all of your numerous tech stack instruments are speaking to one another. However earlier than you launch with an enormous grand gesture to the plenty, you must begin constructing pleasure about your product announcement.
Having a touchdown web page with some teasers about your new product serves two vital functions. It begins to get the phrase out that one thing thrilling is coming down the pipeline and permits for contacts to instantly opt-in to listening to about this, letting your hottest leads.
Very similar to e-mail templates earlier, we provide all kinds of touchdown web page templates within the ActiveCampaign platform beneath the “Pages” part. “App Launch Format” and “Announcement Format” are each nice alternatives for this. We even have free swipe copy for product bulletins and 30 high-performing examples to make use of for inspiration.
Our “Product Announcement Circulate” automation recipe is a ready-to-go workflow that automates the pre-launch course of. When a contact opts in through your touchdown web page, you comply with up with an e-mail thanking them for his or her curiosity and supply them with a tease of the upcoming merchandise. After this e-mail is distributed, they keep at a “wait step” till the precise date and time you set to ship your launch e-mail.
However let’s not get forward of ourselves. We’ll focus on different methods of rolling out your launch on the finish of this web page.
6. Submit-Launch Preparation
This may occasionally look like getting the cart earlier than the horse, however it pays to construct a stable post-launch course of and have it in place for whenever you hit the go button. This manner, from the primary buy, you’ve laid the groundwork for following up with contacts, gathering suggestions, and figuring out advocates and testimonials to characteristic in additional advertising campaigns and in your web site.
Ask your self, as soon as a contact makes a purchase order, what’s the method? What about utilizing ActiveCampaign’s highly effective integration with Postmark to ship a easy, clear order affirmation e-mail after the transaction utilizing the “Order Affirmation” automation recipe?
You may also be all in favour of gathering buyer suggestions for additional iterations and sourcing these optimistic opinions and social proof utilizing the “Collect Suggestions After Buy” automation workflow we mentioned earlier. Solely now you may phase for purchasers who particularly purchased the launch product and alter your consumption kind accordingly.
If you happen to’re fulfilling the orders your self, that holding observe of every little thing can get hectic. Our “Monitor Incoming Orders” automation template is a good way to remain on prime of incoming orders. Within the case of delayed orders, it sends your group (or achievement companion) an inner e-mail to verify the problem after which sends an e-mail to comply with up with the shopper to clarify the delay and set expectations. As soon as the order is accomplished, the automation ends.
7. Launch Your Product
We’ve made it. It’s launch day! You’re able to launch your product. Your group is ready, and all pertinent data has been communicated. Your target market and proposition statements are clear. You’ve acquired your tech stack speaking with one another and standing by. We’ve got a go-to advertising technique and constructed pleasure across the launch. We’ve even acquired the after-purchase processes in place.
All of our work has led as much as this second. We hope this package deal of 20 free instruments, templates, and different assets has helped your enterprise develop and drive extra gross sales.
We want you all of the success in your new product launch!
