Gmail boasts over 1.8 billion worldwide customers. It’s free to make use of and has extra capabilities and options obtainable by its paid subscription service, Google Workspace. For a lot of companies, the truth that so many individuals use Gmail means sending advertising and marketing emails on this platform is a no brainer.
That stated, not each enterprise chooses to ship mass e mail in Gmail as a go-to resolution. Utilizing Gmail for e mail advertising and marketing campaigns comes with its share of drawbacks, from limiting what number of emails you possibly can ship per day to limiting the variety of recipients you possibly can add to particular person emails.
On this article, we’ll stroll you thru an important particulars about how one can use Gmail to ship mass emails, together with:
- A step-by-step information explaining how one can ship mass e mail in Gmail
- The assorted strategies for sending mass emails in Gmail
- The right way to ship mass emails in Gmail with out exhibiting particular person e mail addresses and different privateness concerns
- Alternate options to Gmail for managing e mail advertising and marketing campaigns
A step-by-step information to sending mass e mail in Gmail
Should you’re questioning how one can ship mass emails in Gmail, this step-by-step information walks you thru the whole course of.
Step 1: Create a number of Gmail accounts
The very first thing to find out about how one can ship mass emails in Gmail is that the platform has sending limits. In different phrases, you possibly can solely ship a sure variety of emails per day — that is the case with different platforms like Outlook, as properly.
Should you’re utilizing a free Gmail account, you possibly can solely ship 500 emails per 24-hour interval. Gmail additionally restricts the variety of recipients you possibly can add to every e mail to 100.
There are a few methods to get round these limitations:
- Subscribe to Google Workspace: You’ll be able to entry the paid model of Gmail by opening a Google Workspace account. With a paid account, customers can ship as much as 2,000 emails per 24-hour interval. Google Workspace affords tiered plans with costs that vary from $6 to $18 monthly, plus an Enterprise plan. The Enterprise plan is a customizable possibility with pricing that varies relying on the options you select.
- Create a number of free Gmail accounts: Customers who must ship greater than 500 emails per day however don’t need to subscribe to Google Workspace can open a number of free Gmail accounts. Nevertheless, you may get into sizzling water with Gmail, as creating a number of accounts may very well be a violation of its phrases of service. Should you’re caught violating Google’s phrases of service, your account could also be suspended.
Step 2: Add your contacts
The second step of sending a mass e mail in Gmail is so as to add your contacts to your account. There are two choices for including your contacts to Gmail:
Technique #1: Enter contacts manually
You’ll be able to manually add contacts to Gmail by the Contacts app. To entry Google Contacts, click on on the Google Apps icon and scroll down till you see the icon labeled “Contacts.” The icon for Google apps is positioned within the high proper nook of the window whenever you’re logged into Gmail — it’s the sq. of dots simply to the left of your profile image or icon.
Clicking the contacts icon opens a brand new window — that is the Google Contacts web page. Within the higher left space of the display, you’ll discover the choice to create a contact. When you choose it, you’ll be given two additional choices:
- Create a contact
- Create a number of contacts
Deciding on “Create a contact” lets you manually enter contact data separately. While you click on on it, it generates a web page with varied data fields, permitting you so as to add data comparable to:
- First and final identify
- Firm
- Job title
- Electronic mail deal with
- Telephone quantity
- Date of beginning
There’s additionally a generic area for coming into extra details about your contacts. Under that possibility, there’s a “Present extra” button that provides you choices for coming into extra particulars, like a web site URL, associated individuals, and a area for customizable data.
Technique #2: Import contacts
Should you don’t need to add contacts to Google individually, you possibly can import batches of contacts by deciding on “Create a number of contacts.” Earlier than you possibly can add a number of entries, nevertheless, you first must create a .CSV file utilizing a spreadsheet program like Microsoft Excel or Google Sheets. Right here’s how:
- Open a brand new spreadsheet file: In a brand new doc, use the columns within the uppermost row to point the knowledge you’ll put within the cells beneath, comparable to first identify, final identify, and e mail deal with.
- Enter the details about your contacts: Within the corresponding fields, enter the knowledge for every contact. Every contact ought to have its personal row Make sure to confirm that the knowledge you enter is right and up-to-date earlier than creating your spreadsheet.
- Save the doc: When you’ve enter all your data into the spreadsheet, it is advisable to reserve it as a .CSV file. You do that by clicking the “File” tab within the high proper left of the display, deciding on “Save As” from the drop-down menu, and clicking the choice for .CSV file.
Should you use the choice to create a number of contacts, you may also add particular person contacts by typing their names and e mail addresses into the sphere offered.
Step 3: Group your contacts collectively utilizing labels
Gmail lets you create segmented teams of contacts utilizing its labels function. You’ll see the choice for creating contact labels on the left aspect of the contacts web page on the backside. Clicking the plus signal subsequent to the phrase “Labels” opens a window the place you can provide your labels a reputation. When you’ve accomplished this, you possibly can add contacts to every label whenever you add the remainder of the contact data. You too can give labels to a number of contacts by clicking the “Handle labels” possibility in your contacts record.
Step 4: Compose your e mail
Now that you just’ve added your contacts to Gmail and grouped them collectively, the subsequent step is to compose your e mail. The specifics of doing this range barely relying on the working system and internet browser you’re utilizing, however normally, there are two methods to compose a mass e mail in Gmail.
The primary possibility is to click on the button labeled “Compose.” That’s the button within the high left nook of the display slightly below the Gmail icon. While you click on it, it opens a pop-up window for composing your e mail. On the backside, to the fitting of the blue “Ship” button, there are alternatives for formatting your e mail. You’ll be able to change the font model, dimension, and shade, select between justifications, and add numbered or bulleted lists. Gmail additionally provides you choices for including:
- File attachments
- Pictures
- Exterior hyperlinks
- Distinctive signatures
Alternatively, you possibly can compose a brand new e mail from the Google Contacts web page. Simply choose the contacts you need to embody as recipients and click on the “Ship e mail” button. That’s the envelope icon on the high proper of your record of contacts.
Step 5: Choose your recipients and ship your e mail
The ultimate step is to pick the recipients out of your contacts. A technique to do that is to enter every e mail deal with separately, both by typing out the deal with in full or by typing the identify of every contact (if you happen to’ve saved them with the e-mail deal with). Should you’ve grouped your contacts by labels, you possibly can rapidly add batches of recipients by typing the label identify into the “To” area on the high of the composition window.
When you’ve added your recipients, simply click on “Ship.”
Strategies for sending mass e mail in Gmail
The data above explains the fundamental steps of how one can ship mass emails in Gmail. However there are a couple of strategies at your disposal that try to be conscious of. Let’s have a look.
Technique 1: Use the BCC area and labels
The tactic for how one can ship a mass e mail in Gmail with out exhibiting the addresses is to make use of the BCC perform, which stands for “blind carbon copy.” It lets you ship a single e mail to a number of recipients and conceal particular person emails. You’ll be able to entry Gmail’s BCC function within the window the place you compose the e-mail. It’s positioned to the far proper of the “To” area.
You too can ship mass emails in Gmail and conceal e mail addresses utilizing the labels you created whenever you added your contacts. Doing it this fashion means you don’t have so as to add every recipient individually, which may save time. To do that, simply choose “BCC” and kind the identify of the label that incorporates the contacts you need to ship your e mail to.
Technique 2: Use Gmail’s built-in mail merge perform
You should use the Gmail Mail Merge perform if you wish to customise emails for particular person recipients. It additionally lets you ship different varieties of e mail communications, like newsletters, product updates, and different bulletins.
By utilizing Gmail’s Mail Merge, you possibly can ship distinctive emails to every recipient. Gmail makes use of the knowledge you’ve added to your contacts to generate merge tags that exchange generic data with private data, comparable to first and final names.
The advantages of utilizing Mail Merge to ship mass emails in Gmail are pace and pricing. Utilizing mail merge is faster than coming into personalised contact data manually or sending particular person emails. Plus, you should utilize Mail Merge with a free Gmail account or a paid Google Workspace account.
Nevertheless, Mail Merge has every day sending limits. You can also’t monitor e mail marketing campaign analytics or ship automated follow-up emails. Moreover, Mail Merge lacks a perform for verifying that recipient e mail addresses are updated and dealing.
Technique 3: Use a Gmail extension
One other methodology to ship mass emails is to make use of a Gmail extension, comparable to Mailtrack. Mailtrack is an extension you possibly can add to Google Chrome that provides mass e mail performance to your Gmail account.
The professionals of utilizing extensions like Mailtrack are:
- Automated e mail monitoring
- Affordability
- Elevated sending limits
That stated, utilizing extensions could include a couple of cons, comparable to:
- Restricted cellular capabilities, comparable to notifications despatched to your cellular machine
- Inconsistent monitoring for some recipients
Technique 4: Utilizing spreadsheets for Mail Merge
To ship mass emails in Gmail, you should utilize Google Sheets for Mail Merge to enter your recipient knowledge. Right here’s how:
- Make a duplicate of Google’s pattern mail merge spreadsheet.
- Label columns in keeping with the fields you need to embody in your e mail, comparable to first identify, final identify, and e mail deal with.
- Compose your e mail in Gmail and reserve it as a draft.
- Import the spreadsheet to Gmail by clicking “Mail Merge,” positioned within the high proper of the spreadsheet file.
- Click on “Mail merge” after which choose “Ship emails” from the drop-down menu.
The right way to ship mass e mail in Gmail with out exhibiting addresses
You’ll be able to protect the privateness of your contacts by studying how one can ship a mass e mail in Gmail with out exhibiting the addresses of all recipients. To take action, you possibly can both enter every deal with into the BCC area individually or import your recipients into the BCC area in keeping with the labels they’ve been assigned.
Listed here are another ideas for respecting the privateness of your contacts:
- Be clear by informing your contacts about how you employ their knowledge.
- Get consent out of your contacts earlier than amassing and utilizing their knowledge.
- Retailer your contacts’ knowledge securely.
The right way to ship mass e mail in Gmail with completely different attachments
There are a few strategies obtainable for sending mass emails in Gmail with completely different attachments for every recipient:
- Add an “Attachments” area to your Mail Merge spreadsheet
- Retailer your attachments in Google Drive and use a Gmail extension like GMass
Doable limitations when sending mass emails in Gmail
Though sending mass emails in Gmail is usually a useful resolution for some companies, it isn’t appropriate for all e mail advertising and marketing campaigns. Utilizing Gmail to ship mass emails poses sure limitations, comparable to:
- Each day sending limits of 500 emails
- Few personalization choices
- Inadequate scheduling and automation capabilities
- Lack of e mail monitoring and marketing campaign analytics
- Restricted choices for designing emails
- Poor deliverability charges
Causes to keep away from sending mass e mail in Gmail
Along with the above limitations, Gmail won’t be your best choice for mass emails as a result of authorized causes. For instance, the Common Information Safety Regulation (GDPR) requires firms to get consent and keep knowledge information earlier than sending advertising and marketing communications. Should you’re focusing on E.U. residents in your marketing campaign, you’re required to abide by these legal guidelines, however Gmail might not be absolutely aligned. For one, Gmail doesn’t supply consent and opt-out options. Additionally, the platform is proscribed on the subject of recording and managing knowledge.
Alternate options to sending mass e mail in Gmail
Now you know the way to ship mass e mail in Gmail. However to ensure the success of e mail advertising and marketing campaigns, you is perhaps contemplating options to Gmail, comparable to partnering with an e mail advertising and marketing service. Utilizing an e mail advertising and marketing service affords a number of advantages for sending bulk emails over Gmail, comparable to:
- Enhanced personalization choices
- Improved deliverability
- Capabilities for monitoring and reporting analytics
- Checklist administration
- Authorized compliance options
Is there a greater various?
There may be! Fixed Contact offers a set of e mail advertising and marketing companies that may increase the success of your marketing campaign and improve your gross sales. The Contact Administration Dashboard is a device that simplifies the group, storage, and accessibility of your contact data, retaining all of it in a single place and making it obtainable everytime you want it.
Plus, Contact Contact affords a variety of useful instruments for designing personalised emails, like:
- A simple-to-use drag-and-drop editor
- Revisable, AI-drive content material creation
- Full-function cellular app
A greater resolution for e mail advertising and marketing
We’ve gone over the whole lot it is advisable to find out about how one can ship mass e mail in Gmail and the potential limitations you may encounter. Now, to get began, write out your wants and targets to resolve on the platform it is best to use on your e mail campaigns. Contemplate key elements like how personalised you need your messages to be and what laws you need to comply with primarily based in your target market.
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