Advertising automation and touchdown pages are two of probably the most highly effective instruments in your digital advertising and marketing toolbox.
They’re an enormous profit to any advertising and marketing technique on their very own, simplifying your lead era and lead nurturing efforts. Nonetheless, combining them into one course of (touchdown web page automation) can have a fair greater influence in your lead era and nurturing efforts.
What’s touchdown web page automation?
Touchdown web page automation is the method of establishing a touchdown web page in order that when a customer completes your touchdown web page kind, their info is routinely despatched to your CRM, e mail automation platform, or each.
Touchdown web page automation eliminates guide duties like:
- Contact and information entry
- Sending particular person emails
- Delivering a touchdown web page gives 1 contact at a time
- Placing contacts in particular workflows
- Segmenting contacts or including contact tags 1 by 1
You’ll have extra time to concentrate on different areas of your corporation, and you gained’t have to fret about human error.
So how do you employ touchdown web page automation? This put up will cowl the three steps wanted so as to add touchdown web page automation to your advertising and marketing technique:
- Create a touchdown web page
- Combine your touchdown web page along with your advertising and marketing automation platform
- Take a look at to verify it really works
Touchdown Web page Automation 101
1. Create a touchdown web page
Touchdown web page builders like these make it easy to create a touchdown web page:
Every platform’s pricing and plans may differ, however the basic course of for making a touchdown web page is similar:
- Choose a touchdown web page builder
- Design your touchdown web page (for extra info on writing a high-converting touchdown web page, take a look at this information!)
- Join your web page to your area (every touchdown web page builder has directions on how to do that)
4. Publish your touchdown web page as a standalone web page, or embed a kind in your web site!
At their core, touchdown pages are standalone pages designed to funnel visitors towards a particular objective for a single advertising and marketing marketing campaign. They generate leads from net visitors by way of conversion.
For extra info on how touchdown pages work, take a look at this text.
You don’t want a devoted touchdown web page builder to create a touchdown web page. All you want is a kind with a call-to-action (CTA) and a webpage!
2. Combine your touchdown web page along with your e mail advertising and marketing or advertising and marketing automation platform
When you launch your touchdown web page, it’s time to attach your e mail advertising and marketing or advertising and marketing automation device.
Consider an integration as a bridge between two software program instruments that lets items of data stream forwards and backwards. The data handed from one device triggers an motion within the different.
There are 3 kinds of integrations:
- Direct integration (additionally known as a native integration): This integration is constructed by the software program suppliers, and is about up by getting into your API keys (or proof that you just personal a license) from one platform into the opposite and vice versa. A listing of ActiveCampaign integrations is accessible right here!
- third social gathering integration: The sort of integration makes use of a middleware like Zapier or PieSync as a translator. The data flows from one platform into the middleware, after which into the opposite software program.
- API integration: The sort of integration entails coding your self, and is usually known as a “customized integration”. API integrations are designed for extra advanced info-sharing, or as an possibility if a direct or third social gathering integration is unavailable.
The combination between touchdown pages and e mail advertising and marketing/automation software program passes info in a single path: from your touchdown web page to your e mail advertising and marketing platform.
When a contact submits your touchdown web page kind, their info syncs to the advertising and marketing automation software program.
As soon as your e mail service supplier (ESP) receives the data, the platform triggers a brand new motion like a sequence of dominos falling. The automation set off is “submits a kind” however the ensuing motion will rely in your advertising and marketing technique, supply, or marketing campaign.
These actions could be:
- Contact creation
- Contact replace (in the event that they exist already in your system)
- Autoresponder ship
- CRM deal creation
- Enter into an e mail nurturing sequence
- Phase the contact
Each e mail advertising and marketing or advertising and marketing automation platform is completely different and will have completely different choices for what you’ll be able to automate after a touchdown web page conversion.
Your particular marketing campaign and touchdown web page supply would be the largest elements in deciding the ensuing automation. In case your touchdown web page gives an book about jazz piano, your automation ought to ship them the book and some follow-up emails — not add them to your “Basket Weavers Weekly” e mail e-newsletter listing.
3. Take a look at to verify it really works
All that’s left is to strive your touchdown web page out your self!
Use an alternate e mail handle or a take a look at e mail handle to check your touchdown web page. Fill out the shape, click on the CTA button, and ensure the whole lot occurs the best way you need it to.
- Double-check your “thanks” web page. When a customer converts, thank them for changing. Conversion isn’t the top of the client expertise — it’s the start.
- Subsequent, examine your e mail inbox. In case your supply doesn’t land there, look to your kind and e mail advertising and marketing platform for damaged connections.
- Take a look at your e mail advertising and marketing device. Did it create a brand new contact or replace an outdated contact? Is the data syncing to the suitable locations? Be sure that the belongings you need to occur, occur.
- Take note of the presentation. Make modifications in accordance with copy, formatting, show, or the rest that doesn’t look fairly proper.
In case you make modifications to any a part of the method, resubmit the shape and undergo the testing course of once more till the whole lot works.
Touchdown web page automation as a course of
Touchdown web page automation brings collectively 2 highly effective digital advertising and marketing instruments for 1 technique, combining your lead era processes and e mail advertising and marketing.
The method of automating a touchdown web page is easy:
- Create a touchdown web page
- Combine your touchdown web page
- Take a look at to verify it really works
However don’t cease there!
The contacts you’ve simply transformed into leads usually tend to transfer ahead with you than contacts who’ve been in your listing for some time. Benefit from the “sign-up momentum” and hold the dialog going!
In keeping with First Impressions E mail Research:
- Solely 39% of manufacturers ship a welcome e mail
- 41% of manufacturers don’t ship an e mail inside 48 hours of sign-up
- 27% of manufacturers don’t ship an e mail within the first 3 weeks after sign-up
Take your touchdown web page automation a step additional and create a welcome e mail collection. To be taught extra about tips on how to create a welcome e mail collection (and get an instance you’ll be able to steal), click on right here.
Touchdown web page automation creates a state of affairs the place your e mail advertising and marketing, CRM, and touchdown web page instruments work collectively to take your advertising and marketing processes to the subsequent stage.
