Introducing The Storage: Instruments for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice chairman of product and innovation, and Dan Massimino, director of selling and communication, from Albertsons Media Collective. The Storage dives into the why, how and “who cares” of retail media innovation.
Impressed by Hovorka’s house storage the place many ad-tech improvements had been born, the podcast will discover what lies forward for this thrilling trade. And true to The Storage’s mindset of constructing higher collectively, the hosts weave a typical thread of collaborative innovation all through conversations.
Within the inaugural episode, Ben Sylvan, vp of information partnerships at The Commerce Desk, discusses how variety is a key ingredient for inspiration and innovation, in addition to the necessity for complementary talent units to drive creativity and problem-solving.
Hovorka provides that humility and collaboration are essential, particularly in a quickly evolving trade. The 2 firms reveal how their partnership goals to create modern options for advertisers by a shared imaginative and prescient for privacy-safe, customer-centric promoting.
In Episode 2, our hosts sit down with Anne Martin, director of purchaser advertising and marketing, and Steve McGowan, regional vp of omnishopper activation and strategic partnerships at Mondelēz Worldwide, to debate the evolution of retail media networks and the property retailers want as they launch their networks.
In the course of the dialog, the group emphasizes the significance of personalization and leveraging information and insights. Additionally they discuss adapting legacy ways and channels to satisfy altering shopper behaviors, and aligning the goals of the retailer, merchandise and advertising and marketing groups to enhance total technique and higher join with consumers.
Stream the primary two episodes beneath, hear and subscribe on Apple Podcasts, or discover them on Spotify.
