Welcome again to The Storage: Instruments for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of promoting, from Albertsons Media Collective. The Storage dives into the why, the how and the who cares of retail media innovation.
Final week, Pinterest vp of retail Carrie Sweeney mentioned the evolution of retail media networks, the challenges of standardization and the maturity curve within the business. This week, we have now a particular crossover episode with The CPG Guys! ecommerce business icon Sri Rajagopalan, shopper loyalty guru Peter V.S. Bond and retail technique skilled Bryan Gildenberg be a part of The Storage to debate the evolution of retail media, significantly its shift from a give attention to massive budgets and scaling to a part the place CPG manufacturers are awakening to its significance.
The trio highlights the challenges and tensions rising within the business, akin to the necessity for standardization, measurement methods and optimization. Additionally they discover the position of retailers in retail media and the need for manufacturers to combine digital experience into their general methods.
Stream the brand new episode beneath, hear and subscribe on Apple Podcasts, or discover it on Spotify.
