A glance into how digital product groups apply a extra versatile method that rethinks conventional growth methods.
By Jon Matheson for Product Coalition
So if you image product growth, you may think a neat sequence — a set of steps that carry you from an thought all the best way to a shiny, launch-ready product.
However at Newcastle Bay, a Tenerife-based HealthTech design consultancy led by Brandon Hughes, it’s somewhat completely different.
Brandon talks about digital product growth like he’s describing an unpredictable highway journey — a winding path, stuffed with switchbacks and sudden turns.
It’s not a course of they observe rigidly. It’s extra of an ongoing adjustment, one thing that shifts based mostly on the challenge’s wants, the staff’s insights, and — most significantly — what sufferers and healthcare suppliers want.
HealthTech isn’t your typical trade. It’s always altering.
