1. Knowledge-driven advertising and marketing
As entrepreneurs, we all know the significance of knowledge. We’ve got an abundance of it.
We’re informed repeatedly that knowledge means {dollars}. So, why aren’t our corporations raking it in if we’ve obtained tons of it?
The key lies in our capability to faucet into knowledge and draw true perception from it. The transfer to on-line interactions has seen the quantity of knowledge we gather on prospects surge. We all know extra about shopping and spending habits than ever earlier than. However there’s a giant distinction between having knowledge and having insights.
For instance, shopping habits monitoring might inform you that lots of your prospects are touchdown on a particular web page. Nonetheless, solely insights will inform you that the bounce fee for this web page is exceptionally excessive. Clearly, there’s something within the UX it’s worthwhile to repair.
Insights allow entrepreneurs to drive engagement by way of related, personalised messaging, automated to focus on the shopper on the proper channel on the proper time. To find extra concerning the energy of data-driven advertising and marketing, attend our high discuss, hosted by Dotdigital’s personal Frank Brooks.
High discuss
⭐ If knowledge is the brand new oil, why the hell am I not mega-rich?
🎤 Frank Brooks, Head of EMEA Advertising and marketing, Dotdigital,
📅 29 Sept 2022, 15:00 – 15:25,
📍 The way forward for CX and personalization theater
