These days, video is an undeniably fashionable channel for advertising functions with 86% of companies utilizing video as a advertising tactic. However are you aware how you can embed a video in an electronic mail so you’ll be able to mix two extremely efficient advertising methods in a single place?
Roughly two-thirds of shoppers want video over textual content when studying about new services or products. However it may be tough to include video into electronic mail advertising as a result of main electronic mail shoppers together with Gmail, Yahoo, and Outlook don’t help embedded movies.
Happily, there’s a artistic workaround that will help you embed half of your video inside your electronic mail and incentivize subscribers to click-through to observe the remaining. Right here, let’s discover how you can do exactly that.
How To Embed Your Video in an E mail as a GIF
How To Create a Nonetheless Picture of Your Video With a Play Button
How To Embed a Video in a HubSpot E mail
How To Use HTML5 Code to Embed Video in E mail
How To Embed Your Video in an E mail as a GIF
There are two choices you would possibly contemplate when embedding a video inside your electronic mail — you’ll be able to both embed a GIF of your video with a “click on right here to observe full video” call-to-action (CTA), or you’ll be able to embed a nonetheless photograph of your video and, when subscribers click on the “Play” button, they’ll be re-routed to your video’s URL.
Let’s discover the GIF choice, first.
A GIF is a good way to leverage video advertising in your emails, seize customers’ consideration, and encourage click-through to the total clip.
The way to Embed Video in E mail
- Discover the URL of the video you need to embrace, or obtain and save your video to your laptop.
- Go to Imgflip.com, a software that allows you to create GIFs of movies.
- Select a place to begin and finish level on your GIF.
- Obtain your GIF.
- Drag and drop your GIF into your electronic mail, and add a video CTA linking to the total video.
Be aware: You should use the next directions on any video from a video internet hosting platform of your selecting, together with YouTube, Vimeo, Fb, DailyMotion. Within the following examples, we used a Fb URL, however a YouTube URL would work simply as effectively.
1. Discover the URL of the video you need to embrace, or obtain and save your video to your laptop.
To create a GIF of a video I wished to incorporate in my electronic mail, I first went to HubSpot’s Fb web page and copied the URL of a video the group uploaded to the location — “How a Senior web optimization Strategist Sees the World.”
2. Go to Imgflip.com, a software that allows you to create GIFs of movies.
You possibly can add a URL on to Imgflip, or you’ll be able to add a video you may have saved in your laptop. For our functions, I copied and pasted the URL from HubSpot’s Fb web page. Alternatively, you’ll be able to copy and paste a YouTube URL or web site URL.
3. Select a place to begin and endpoint on your GIF.
As soon as your video is completed downloading, you’ll see this pop-up. There are two triangles that may show you how to select the place you’d like to start out and cease your GIF — for those who transfer the inexperienced one you’re selecting a place to begin on your GIF, and for those who transfer the crimson one you’re selecting an endpoint.
(It’s vital to notice, for non-Professional accounts, you’ll be able to’t create a GIF that lasts longer than 20 seconds on Imgflip.)
When you’ve chosen a clip you’d like to make use of on your GIF, click on “Generate GIF.”
4. Obtain your GIF.
As soon as your GIF has been generated, you’ll have the choice to repeat and paste the picture hyperlink or picture URL. As a substitute, click on “Obtain .gif.”
5. Drag and drop your GIF into your electronic mail, and add a video CTA linking to the total video.
Now comes the enjoyable half! Merely create your electronic mail to ship to your subscribers, and drag and drop your GIF out of your desktop into the e-mail itself.
Under the GIF, create a video CTA, like “Click on to view full video right here” with a URL to your video (the URL will seemingly result in your personal web site, YouTube, Fb, or one other social platform).
You possibly can spruce up your electronic mail topic line with “Video included” to additional incentivize click-through charges.
After all, you’ll need to use electronic mail advertising greatest practices when embedding a GIF, and make sure the video you need to embrace is actually a compelling, attention-grabbing piece of content material on your electronic mail subscribers.
It is a distinctive alternative to additional have interaction along with your prospects and clients, so be certain to make use of it properly — don’t simply ship a video commercial on your services or products.
Subsequent, let’s discover the way you would possibly embrace a nonetheless picture of your video with a “Play” button.
How To Create a Nonetheless Picture of Your Video With a Play Button
1. Take a screenshot of your video.
For this instance, I’ll use the identical video as earlier than. As a substitute of copying the URL, nevertheless, I merely screenshotted a paused part of the video.
2. Add a “Play” button.
Once I paused the Fb video, it robotically included a “Play” button. Nevertheless, for those who screenshot a video whereas it’s enjoying, you may not have a “Play” button.
So as to add one to a nonetheless picture, go to the web site Add Play Button to Picture, add your picture, select a play button design, and click on “Create Play Button Picture.”
Then, click on “Obtain Picture.”
3. Embed photograph and insert hyperlink.
Subsequent, merely click on “Insert Photograph” in your electronic mail to incorporate the picture with the “Play” button. Then, spotlight the picture and choose “Insert Hyperlink.” Copy and paste the hyperlink to the total video (on this case I pasted the Fb URL, however you may also paste a URL to an internet site along with your video).
And that’s it! Now, when a subscriber clicks in your picture, they’ll be redirected to the total video. Make sure the video auto-plays so the subscriber doesn’t must click on “Play” once more.
How To Embed a Video in a HubSpot E mail
1. Drag and drop the video module into your electronic mail template.
In the event you’re a HubSpot electronic mail software person, you’ll see a Video module on the left facet of your display once you’re creating an electronic mail.
The HubSpot drag-and-drop electronic mail builder makes it tremendous easy so as to add a video to your emails. Merely drag and drop the module into the part of the e-mail you’d like to incorporate a video.
2. Use a URL or add a video into the textbox.
Subsequent, you may have the choice to embed a video utilizing a URL or to add a video to your COS. For our functions, we’ll copy and paste a YouTube URL into the textual content field.
3. Edit the video.
Lastly, edit the video to fit your wants. You possibly can modify the video’s width and peak and even create a customized thumbnail.
4. Assessment and ship your electronic mail.
While you’re prepared, click on the orange “Assessment and ship” button on the top-right of your display.
How To Use HTML5 Code to Embed Video in E mail
Lastly, some electronic mail shoppers do help embedded video. In the event you really feel it’s the suitable technique on your subscribers, you’ll be able to embed a video inside electronic mail utilizing HTML5.
Right here’s an instance of an HTML5 code you would possibly use in your electronic mail:
<video width=”300″ peak=”200″ controls>
<supply src=”https://weblog.hubspot.com/advertising/film.mp4″ sort=”video/mp4″>
<supply src=”https://weblog.hubspot.com/advertising/film.ogg” sort=”video/ogg”>
https://www.fb.com/hubspot/movies/2321291574789962/
</video>
If the video isn’t supported, your subscriber can see a static picture linking to a different web page as an alternative.
In the event you don’t have expertise coding, you would possibly contemplate asking a developer that will help you, or check out W3 Faculty’s HTML5 Video article.
Nevertheless, it’s vital to notice: We don’t advocate this technique, because you threat both ending up in your subscribers’ spam folders or utilizing code that lots of your subscribers’ electronic mail shoppers gained’t help. Finally, it might be extra hassle for a lot of of your subscribers’ than it’s value.
To make sure your video will be seen by all of your subscribers, I’d advocate one of many methods listed above, as an alternative.
In the event you’re on the lookout for different alternatives to spice up electronic mail click on by charges and conversions, check out HubSpot’s free electronic mail advertising software.
Leveling Up Your E mail With Video
Including video to your electronic mail can enhance your engagement and click-through charges. Plus, your video content material has one other place to shine. Observe the steerage above to get your movies into your subscribers’ inboxes.
