An essential a part of rising your Instagram is connecting with different manufacturers and accounts on the platform, and doing so simply acquired simpler with Instagram Collab posts. With this characteristic, you may share content material in collaboration with one other account. This implies your content material, whether or not it’s pictures or a Reel, will probably be shared from each accounts slightly than simply your individual.
There are a ton of events the place sharing an Instagram collab put up will be extra highly effective than merely tagging one other account. Learn on if you wish to discover ways to create an Instagram collab put up and the advantages of doing so.
Instagram introduced Collab posts in late 2021 and stated the characteristic would permit for 2 accounts to share a Feed put up or Reel. The unique writer can tag one other account to develop into a collaborator, or co-author, which permits the put up to be posted from two accounts.
Based on Instagram, a Collab put up between two accounts means:
- Each account names will seem on the header of the put up
- The put up will probably be shared with each units of followers
- The put up will dwell on each profile grids
- The views, likes, and feedback will probably be shared by each accounts
This can be a nice solution to current content material on Instagram with folks you’re working with together with different small companies, manufacturers, and content material creators.
Collab posts are a straightforward and environment friendly solution to increase the attain of your content material, which may result in these advantages:
- Enhance publicity – as a substitute of simply posting content material to your viewers, a Collab put up means that you can share content material together with your co-author’s followers as nicely, which means you’ll be growing the variety of eyes in your posts. This might help increase your total model consciousness.
- Achieve extra followers – because you’ll be exhibiting up in additional feeds by means of Collab posts, your model will probably be launched to new folks, and this is usually a nice alternative to realize new followers. These Collab posts may also be seen as an endorsement from the model or creator that you simply co-author content material with, encouraging their followers to observe your account as nicely.
- Drive up engagement – There’s an excellent likelihood that extra folks will work together and have interaction together with your Collab posts due to the elevated publicity. This implies these posts can convey in additional likes, feedback, and shares than a standard Instagram put up that solely will get seen by your followers.
To create a Collab put up with one other account, you might want to first invite that account to be a collaborator. As soon as they settle for the invitation, the put up will probably be shared from each accounts.
To be clear, the unique writer owns the put up and in the event that they delete it, it’ll even be deleted from the collaborator’s account. The unique writer additionally has to have a public profile to create a Collab put up.
- To start, click on the + signal to create a brand new put up.
- When you’ve uploaded the content material, click on on “Tag folks.”
- Click on on “Invite collaborator.”
- Seek for the account and click on on their profile
- Watch for them to simply accept the request.
As soon as they’ve accepted the invitation, the put up will dwell on each of the accounts’ grids and feeds.
Listed below are only a few methods small companies and content material creators are utilizing Instagram Collab Posts.
Model partnerships
Instagram Collab posts are good for 2 manufacturers which can be collaborating on particular promotions and wish to get the phrase out to each of their communities.
Right here, Sourdough bakery, Rize Up Bakery, shares a Valentine’s Day collaboration with Charles Sweets.
The Cosmic Latte, an astrology account, additionally did a Collab put up with a jewellery model, Sequin Jewellery. The partnership showcased the perfect equipment for every horoscope signal.
Working with Influencers and content material creators
Collab posts are perfect for when manufacturers work with content material creators or vice versa as a result of it permits each events to share the posts collectively, representing the partnership.
Seattle Chocolate is an organization that cares about sustainability, so once they highlighted eco-feminist, artist, and activist Burcu Koleli, they tagged her as a co-author. This made her profile extra seen – an enormous plus contemplating she has a smaller following in comparison with Seattle Chocolate.
Equally, Twisted Inexperienced – an account that shares vegan recipes – partnered with content material creator Jake Dryan aka Plant Future, and used Instagram Collab posts when sharing their joint Reel.
Influencers or content material creators who’re working collectively can use Instagram Collab posts as nicely, as Zach and Tee of ZachandTee did with Alyssa of Gaming_Foodie for his or her joint cooking Reel.
Giveaways
For those who’re posting a giveaway alongside one other model or content material creator, the Collab put up is an effective choice to share the giveaway information.
Right here, content material creator, Meghan Yuri Younger shares her giveaway with the nonprofit Twentytwenty Arts.
Product launches
When launching a brand new product alongside one other model. asserting the information by means of an Instagram Collab put up is the way in which to go.
The Pastry Mission used a Collab put up to announce their new baking package in partnership with Kola Goodies.
We hope this put up gave you some inspiration and concepts to incorporate Instagram Collab posts in your social media technique.
Get began with Buffer without spending a dime right this moment and schedule your Instagram posts and Reels!
