On this episode, Kris Jones joins me to speak about use storytelling to write down your web site homepage.
Kris Jones is a StoryBrand information & Founding father of Purple Door Designs. Mentored by the Creator of Constructing a StoryBrand – Donald Miller himself & with over 20 years of expertise and shoppers like Nike & Adidas underneath her belt, she is extraordinarily keen about serving to feminine small enterprise homeowners & service suppliers get web site copy that sells to allow them to multiply their income and concentrate on what they do greatest.
Kris has been in a position to obtain unbelievable transformations for her shoppers, together with: elevated income by 300%, record-breaking lead calls and shoppers booked, scaling from 30k months to 300k months, and charging 6x extra for a similar service. Kris believes that writing copy in your personal enterprise doesn’t must really feel like torture. In truth, as soon as you know the way to inform a compelling story, it will possibly really be quick, simple and enjoyable.
We dive into the StoryBrand Framework, a well-liked strategy that Kris has used to make clear messaging and join with goal prospects for her shoppers. Kris will share her insights on discovering the appropriate phrases, structuring your copy, and creating a transparent name to motion.
We’ll additionally talk about use vivid language and paint an image in your viewers to assist them really perceive the transformation your services or products can present. Plus, Kris will share a easy course of you’ll be able to comply with to deal with this necessary process. Whether or not you’re a enterprise proprietor, marketer, or simply somebody within the energy of storytelling, you received’t need to miss this episode with Kris Jones.
We speak about:
- [0:00] Intro
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[2:10] How storytelling pertains to web site copy
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[3:20] The StoryBrand Framework
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[6:25] The way to discover the appropriate phrases to make use of in your copy
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[8:15] What to arrange after your primary textual content
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[13:35] Portray an image round your phrases
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[14:50] The way to zoom in on the transformation you present
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[23:50] Having a transparent name to motion
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[24:55] The way to really get your web site copy executed
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[30:30] One method to implement what you’ve realized at present
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