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HomeB2B MarketingThe way to Use TikTok: A Step-by-Step Information

The way to Use TikTok: A Step-by-Step Information


Do you know TikTok is probably the most participating social media app, with a mean person session of nearly 11 minutes? Now add to the combo a staggering 1.4 billion month-to-month customers.

A woman watches TikTok on her phone; How to Use TikTok

To state the apparent, TikTok is dominating the social media panorama, turning into a gold mine of brief, snackable content material. Whereas that sounds thrilling – how will you get began?

Free Ebook: The Marketer's Guide to TikTok for Business [Download Now]

Listed here are a number of steps — with photographs — to stroll you thru organising your profile, filming your first video, including particular results, and utilizing challenges or duets to interact with different customers.

The way to Use TikTok

Setting Up Your Account

Discovering Movies and Partaking with Customers

The way to Submit on TikTok

A Few TikTok Takeaways

Setting Up Your Account

1. Obtain the app and join.

Go to the App Retailer or Google Play and obtain TikTok. While you open it, TikTok makes it simple to enroll.

You possibly can immediately join with Fb, Gmail, or Twitter or add a normal username and password if you do not need any of these accounts related.

2. Arrange your profile.

As soon as logged in, you may immediately be dropped at the feed of movies. I am going to present you the way it works in step three. However first, faucet the icon within the decrease proper that appears like an individual’s define to see and edit your profile.

The Profile button is circled in red; How to use TikTok

When you enter your profile, faucet the Edit Profile button, then choose a profile photograph or video. You also needs to add your username and bio info. You possibly can hyperlink your Youtube and Instagram pages to point out off your different social media profiles.

For those who’re a enterprise, this might be a useful solution to promote your different visible platforms.

Improve your profile to a enterprise account if you wish to market your enterprise on TikTok. To do that, go to your profile and faucet the horizontal strains on the prime proper nook of the display.

The three horizonal lines are outlined in red; How to Use TikTokThen faucet Setting and Privateness, faucet Account, and faucet Swap to Enterprise Account. You may have entry to TikTok’s full vary of downloadable analytics with a enterprise account. With a private profile, you may solely have in-app entry.

You can not set your enterprise profile to non-public. Nonetheless, you possibly can set your private account to non-public. After tapping Settings and Privateness, faucet Privateness, and toggle the non-public tab.

Screenshot of TikTok's Privacy tab; How to Use TikTok

Discovering Movies and Partaking with Customers

3. View your video feed.

Now that you have arrange your profile faucet again to the Dwelling tab to see your video feed.

The home button is circled in red; How to Use TikTok

Consider this feed like Twitter’s, however the place the video is the first content material. The app will ship you random trending movies if you haven’t any followers but.

As you start following and interacting with extra folks, your feed will turn into extra personalised to your pursuits.

4. Like, remark, or share movies you get pleasure from.

While you discover a video you want, you possibly can faucet the guts to love it or the speech bubble to touch upon it. To share the video, press the ahead signal beneath the remark image to see your sharing choices.

These symbols are all situated on the precise facet of the video.

The different icons and video options to the right are highlighted in red; How to Use TikTokFor those who like a video and need to see if the person has extra posts you may get pleasure from, swipe left to toggle to their profile.

A red arrow points the direction to slide the screen to get to someone's profile; How to Use TikTok

5. Seek for movies.

Faucet the magnifying glass on the prime of the display to entry the app’s search space. On this tab, you possibly can get your hands on accounts or movies or look under the search bar to see movies by trending subject.

Screenshot showing how to search for videos; How to Use TikTok

6. Arrange your saved movies with Collections

When you begin “liking” movies, you possibly can rewatch them beneath your Saved tab. However be warned: the Saved tab can get messy rapidly. Fortunately you possibly can manage your favourite movies beneath classes — or, as they’re referred to on TikTok, Collections.

To entry Collections, click on on the bookmark icon under the remark icon. Then, press “Handle” to begin a set. Afterward, identify your assortment.

Screenshot showing how to sort saved videos in Collection; How to Use TikTok

Categorize your saved posts by subject (i.e., health, recipes, canine movies), aesthetic, or every other classification you need. Moreover, you possibly can create a set of your favourite sounds, results, and hashtags.

7. Comply with customers.

If you wish to sustain with nice video creators, you possibly can comply with them by urgent the icon with their profile image and a plus signal.

Creator profile circled in red; How to use TikTok

If you recognize of a TikTok account or individual you need to comply with, seek for them within the search bar and press the “Customers” filter.

TikTok Search bar; How to Use TikTok

8. Share your TikTok utilizing TikCode.

Now that you’ve got a TikTok, it is time to share it far and extensive. One of many best methods to take action is with a TikCode. A TikCode is a QR code distinctive to your profile that others can use to entry your profile rapidly.

It is a super possibility in case you encounter a good friend who needs to advert in individual.

To search out your individual TikCode, go to your profile and click on the three horizontal strains within the prime proper nook of the display. Then, click on “My QR code.” This may open your distinctive code.

TikTok QR code; How to use TikTok

What We Like: Your model’s QR code might be positioned in your merchandise, storefronts, menus, and so forth., to make it simple for customers to seek out your enterprise TikTok.

The way to Submit on TikTok

9. Arrange your shot and pick particular results.

Faucet the middle tab to enter the digital camera. Faucet the Flip icon within the prime proper nook to face the digital camera in the precise path. On the precise facet of the display, you may additionally see icons for the next:

  • Pace: You possibly can document your video in gradual movement or velocity up.
  • Retouch: A filter that may cover blemishes and easy out your pores and skin.
  • Filters: This allows you to change the colour filter of the digital camera.
  • Timer: You possibly can set an auto-record countdown to movie hands-free.
  • Q&A: Urgent this tab helps you to put up an ice-breaker query together with your video to encourage dialog and engagement.

On the backside of the display, you may discover Digicam, Templates, and Stay tabs. The digital camera permits you to document video, and templates offer you completely different combos of music and results to make your video pop.

And Stay permits you to document a video stay and work together with viewers.

Video setting and effect highlighted in red; How to Use TikTok

Sounds and Results

On the highest heart of the digital camera display, you may additionally see music notes with “Add a Sound” subsequent to them. Faucet this to decide on the musical overlay or sound impact you need to work with.

TikTok's sound options; How to Use TikTok

On the underside of the digital camera, you may additionally see an Results icon to the precise and an add button to the left if you wish to document your movies outdoors the app.

Professional-Tip: In case you have a enterprise account, you may solely have entry to sounds which are pre-cleared for industrial use.

While you faucet the Results button, you may see a large lineup of AR filters and different particular results that may increase your face or environment. You may as well pick a video overlay-styled filter right here.

Woman using TikTok's Little Mermaid filter; How to Use TikTok

10. File the video.

When you’re prepared, press and maintain the purple document button. You possibly can both document your video suddenly or in items.

Woman recording TikTok; How to Use TikTok

If you wish to match completely different pictures in every video or document it in items, merely maintain the document button for every phase, then let go, then press and maintain it once more once you’re prepared to your subsequent shot.

Do not need to maintain your document button the entire time? Earlier than you enter document mode, you may also use the timer to provide your self sufficient time to prop up your cellphone and pose in entrance of it earlier than it begins mechanically recording.

Screenshot of TikTok timer; How to Use TikTok

11. Make ultimate edits and add a caption to the video.

After recording the video, you possibly can nonetheless add a musical overlay, filters, and different main particular results. You may as well add stickers and textual content overlays on prime of the video.

Screenshot of video with TikTok stickers; How to Use TikTok

While you’re performed, press Subsequent. You may be directed to a web page much like Instagram’s put up web page, the place you possibly can add a caption, related hashtags, and the account handles of others.

You may as well set the video’s privateness, flip feedback on or off, select a canopy photograph, and permit duets or reactions.

Posting screen for TikTok; How to Use TikTok

For those who aren’t able to put up, simply press the Drafts button on the backside left to reserve it for later.

12. Duet with different customers.

See a musical put up that you simply love? Wish to take part with the one that made it? TikTok permits you to reply with a Duet video.

To make use of this former Musical.ly function, discover a video you need to duet with, press the Share button to see sharing choices, then press the “Duet” possibility on the underside row within the heart.

Duet tab circled in red; How to Use TikTok

Your digital camera display will seem subsequent to the video. You may as well change the positioning of your digital camera within the duet by clicking completely different templates.

From there, you possibly can press document and sing alongside, dance, or do no matter you need to the music.

Duet screen showing different ways to position the camera; How to Use TikTok

To indicate you what a completed product seems to be like, this is one nice instance:

For those who put up and don’t desire anybody to duet with you, you possibly can faucet the “Duet/React Off” button in your Submit web page earlier than publishing.

Greatest for: The Duet function is a wonderful solution to take part in viral challenges, encourage audiences to work together together with your model, or reply questions on your services or products.

13. Take part in a problem.

Like different social media platforms, you may often see movies with hashtags for “challenges.” A problem is when a video put up, firm, or individual encourages customers to movie themselves doing one thing oddly particular — like flipping the lid of a Chipotle to-go bowl with no arms.

Members then movie themselves doing the motion and hashtag the problem identify of their put up captions.

There often aren’t any winners in a TikTok problem, however hashtagging it’d assist you to get extra followers or views as folks discover you when looking the hashtag.

To provide you a fast concept of what taking part within the problem entails, this is a video of somebody doing the above-mentioned #ChipotleLidFlip problem:

A Few TikTok Takeaways

As you are brainstorming or filming your first movies, listed here are a number of ideas that can assist you create distinctive and interesting posts:

  • Have enjoyable with the particular results. There are lots of methods to zest up your video, and audiences on TikTok anticipate it. So mess around and experiment with them.
  • Embrace the music. Most movies on the platform have a music or sound impact within the background.
  • Movie a number of movies with a number of pictures. This may make it really feel extra thrilling and lively.
  • Be at liberty to point out a lighter facet or a humorousness. Folks come to this platform to be entertained.
  • Use fashionable hashtags and check out a problem video. Then, embody related hashtags in your put up caption so your video reveals up when folks seek for it.
  • Take a look at what different manufacturers are doing. Whereas your organization won’t want to leap on TikTok simply but, movies posted by different manufacturers may encourage some concepts to your technique.

TikTok could appear to be a brand new, experimental platform, but it surely could be a superb instrument for participating and spreading consciousness to your youthful audiences later.

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