Salesforce lately introduced the retirement of its social media administration device Social Studio. Clients will lose entry on Nov. 18, 2024, or on the finish of their contract, whichever comes sooner.
Fortunately, you gained’t must look far to seek out the perfect Social Studio various. Hootsuite does the whole lot Social Studio does and extra for a fraction of the associated fee. Plus, Hootsuite has a free Salesforce integration and plenty of buyer relationship administration (CRM) instruments to make your migration painless.
Hold studying to seek out out the whole lot you could know in regards to the Salesforce Social Studio retirement — and what to do subsequent.
What’s Salesforce Social Studio?
Salesforce Advertising Cloud Social Studio is a device for managing, scheduling, and monitoring social media posts throughout a number of social platforms.
Like Hootsuite, Social Studio allows you to plan and measure the efficiency of each paid and natural social advertising campaigns. Social Studio helps publishing on Fb, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
Supply: Salesforce
Social Studio can also be constructed for social media listening. It lets you monitor mentions, key phrases and hashtags, and observe conversations throughout social media platforms.
Hootsuite’s social listening instruments provide the identical model monitoring capabilities and extra to assist inform technique throughout your online business.
When is Social Studio shutting down?
Salesforce will formally shut down Social Studio on Nov. 18, 2024, however some customers will lose entry earlier than then. In case your contract ends earlier than Nov. 18, 2024, you’ll lose entry as quickly as your settlement is up.
Salesforce has already stopped promoting licenses to the product. They’ve additionally stopped updating and enhancing Social Studio. Which means you could begin the hunt for another social media administration device now. The earlier you may exchange Social Studio, the earlier you can begin crushing your social technique.
Notice: As a part of the sundown, Salesforce plans to delete all Social Studio buyer knowledge. We advocate downloading your knowledge from Social Studio quickly to make migrating simpler.
Supply: Salesforce
Hootsuite vs. Social Studio: function comparability and pricing
Trying to rapidly and simply exchange Social Studio with an all-around higher social media administration dashboard? Hootsuite provides all the most well-liked Salesforce Social Studio options and extra.
Right here’s a fast breakdown of Salesforce Social Studio vs. Hootsuite.
Value
Social Studio plans begin at $1,000 per thirty days and go all the way in which as much as $40,000 per thirty days for bigger organizations.
With some plans, you’ll additionally must pay further to publish in your social media networks. Plus, Social Studio’s primary plan solely allows you to join two social media accounts. Which means if you wish to publish and analyze your social media efficiency, the essential plan gained’t cowl your wants.
Hootsuite plans begin out at simply $99 per thirty days. Even our entry-level plan allows you to join as much as 10 social media accounts. On high of that, all Hootsuite accounts allow you to publish on social media with no further price.
Publishing
Not all Social Studio plans come commonplace with posting capabilities. For its entry-level plan ($1,000 per thirty days), Salesforce fees an additional $500 per thirty days for publishing. This plan doesn’t even embody entry to third-party integrations, equivalent to inventory photograph apps or digital asset administration techniques. Hootsuite contains these options in each plan.
In terms of publishing options, Hootsuite beats Social Studio by a mile. Use it to schedule posts to all the identical social media platforms as Social Studio and extra. Submit to widespread social media channels like Instagram, Fb, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Enterprise, WhatsApp, Tumblr, and extra.
Like Social Studio, Hootsuite allows you to view paid and natural social posts in a calendar view. It’s also possible to see how your posts will look throughout social media channels earlier than you hit “publish.”
When you want a device for publishing and analyzing social media, Hootsuite provides many extra capabilities than Social Studio. Right here’s a fast sampling of what we provide:
- Design eye-catching posts in seconds with Canva templates
- Write extra participating captions with Grammarly Professional without spending a dime
- Get integrations to publish to Google My Enterprise, Tumblr, and extra
- See the precise greatest time to publish based mostly in your viewers
- Seize extra attain with an AI hashtag generator
Analytics
Hootsuite’s social media analytics are deeper and extra customizable than Social Studio’s. Whereas Social Studio has spectacular instruments for social listening, they fall quick in the case of measuring the efficiency of social media posts.
Social Studio makes it tough to retrieve and analyze publish efficiency. The platform additionally doesn’t mean you can customise social media efficiency experiences.
Hootsuite analytics mean you can watch tons of of metrics, see the way you’re performing towards opponents, and observe your crew’s efficiency within the Hootsuite dashboard. If you’re able to report in your outcomes, you may edit nearly each side of your experiences — decide and select your metrics, add logos, and customise visuals.
Listed here are just a few extra of the highest options you’ll discover in Hootsuite Analytics.
- Export, customise, and white-label experiences in seconds
- See precisely when to publish based mostly in your distinctive viewers and objective
- Get a glimpse into the way you’re performing towards your opponents
- See post-by-post efficiency and observe tons of of metrics in a single place
Inbox and group engagement
Flip conversations into gross sales with a extra customer-centric inbox. Hootsuite lets you handle and reply to messages and feedback throughout your social media networks. Use it to answer to personal messages and feedback on Fb, Instagram, Twitter and extra.
Whereas Social Studio does mean you can reply to messages on Fb and Instagram, its features are restricted. For instance, it doesn’t mean you can reply to Instagram messages which are greater than six days outdated. In Hootsuite, your Fb, Twitter, and Instagram conversations keep in your inbox for six weeks.
Listed here are just a few of the inbox options we’ve got that assist us beat Social Studio.
- Join Salesforce, WhatsApp, Microsoft Dynamics 365, and extra to your inbox
- Combine chatbots to maintain messaging for you
- Delight prospects and enhance with simple buyer satisfaction rating (CSAT) surveys
- Reply to personal messages and public feedback throughout social media in a single place
- Reply to mentions on Instagram, LinkedIn, and YouTube proper out of your dashboard
- Use saved replies and automatic responses to avoid wasting time responding to messages
Social listening
Hootsuite provides extra bang to your buck than Social Studio in the case of social listening. Salesforce fees based mostly on mentions per thirty days, so the extra mentions you need to monitor — and the extra widespread your model — the extra you’ll pay. Hootsuite doesn’t restrict monitoring or cost further to observe extra mentions.
Each Hootsuite plan comes with Streams that allow you to observe hashtags, mentions, conversations, and competitor actions.
Wish to go deeper? Get the Hootsuite Insights add-on. With Insights, you may observe model sentiment, emotion, mentions, demographics, and extra. Simply monitor traits and dig deep on shopper analysis with superior search choices.
Worker advocacy
Social Studio doesn’t provide an worker advocacy device, whereas Hootsuite provides the {industry}’s greatest. Take your engagement and attain to new heights with Hootsuite Amplify.
Create on-brand posts to your staff to share and ship your message additional. This helps you develop your model’s attain whereas lowering threat and making it simple to your crew to blast firm information, wins, and extra.
Compliance
When you’re in an {industry} with stringent social media compliance guidelines (otherwise you merely need to be further diligent), Hootsuite might help. Like Social Studio, Hootsuite provides customized entry permissions and approvals to make sure that the precise eyes see content material earlier than it goes reside. Customers may create libraries of pre-approved content material to make sure compliance.
Hootsuite has achieved compliance with the Cyber Necessities program and is Federal Threat and Authorization Administration Program (FedRAMP) authorised. You possibly can learn extra about how Hootsuite helps manufacturers keep compliant right here.
Why Hootsuite is the perfect Social Studio various
Salesforce Social Studio sundown: FAQs
Is Salesforce Social Studio being discontinued?
Sure. Salesforce introduced in 2022 that it will be retiring its Advertising Cloud Social Studio merchandise. Social Studio customers will lose entry to their accounts on Nov. 18, 2024. In case your contract ends earlier than then, you’ll lose entry on the ultimate date of your settlement.
What’s changing Salesforce Social Studio?
To our data, Salesforce doesn’t plan to switch Social Studio with one other social media administration device. As a substitute, the corporate recommends utilizing “third-party various merchandise,” equivalent to Hootsuite.
Hootsuite is the general greatest Social Studio substitute. No Salesforce Social Studio opponents provide the identical options throughout group engagement, publishing, social listening, and analytics as Hootsuite.
What does Salesforce Social Studio do?
Social Studio is Salesforce’s reply to a social media advertising and social listening device. It lets you create a social media calendar and schedule posts throughout essentially the most broadly used social media platforms. It additionally provides social monitoring instruments to assist customers observe mentions, hashtags, key phrases, and conversations about their model and {industry}.
How a lot does Salesforce Social Studio price?
Notice: Salesforce is not promoting licenses to Social Studio, and it isn’t presently available for purchase.
Salesforce Social Studio pricing begins at $1,000 per thirty days and goes all the way in which as much as over $40,000 per thirty days. For essentially the most primary Social Studio plan, there’s additionally an added price of $500 per thirty days for publishing. There are 4 Social Studio plans with month-to-month charges beginning at $1,000, $4,000, $12,000, and $40,000.
Salesforce units their costs based mostly on “month-to-month mentions,” or what number of mentions you need to observe and analyze per thirty days. In addition they value based mostly on what number of social media accounts you need to add. You’ll pay a premium with Social Studio if you wish to join greater than two social media accounts.
There’s no higher Salesforce Social Studio various than Hootsuite. Publish, observe, have interaction, and promote extra with Hootsuite’s industry-leading social media administration instruments. Attempt it without spending a dime as we speak.
Handle all of your social media in a single place, measure ROI, and save time with Hootsuite.
