Influencer advertising could be a international idea on the planet of B2B. On this week’s episode of The B2B Advertising Podcast, Head of Content material David Rowlands sat down with World Head of Affect at Ogilvy, Rahul Titus to debate how B2B manufacturers are utilising influencer advertising from a enterprise to human perspective.
They speak concerning the potential challenges of working with influencers, from discovering the fitting folks to characterize your model to checking their social media background and the chance elements that come into play. Rahul additionally suggests utilizing worker advocacy to your benefit however in the fitting manner; in spite of everything – who higher to speak about your model than the folks working on your model? Keep tuned and learn how to measure influencer advertising, what KPIs to set and way more.
