Girls dominate the sphere of selling. Meaning feminine leaders wield unimaginable energy in shaping how prospects – and even the broader tradition – view the services and products their organizations supply.
That doesn’t imply the street has at all times been simple for ladies within the trade. There are nonetheless glass ceilings to interrupt, outdated prejudices to beat and the problem of balancing household and profession – all whereas being distinctive practitioners of their craft.
The 2023 winners of PR Day by day’s High Girls in Advertising and marketing have overcome these challenges with talent, dedication and beauty. The 2024 honorees might be no exception – will you be amongst them? Your final probability to enter is March 22, 2024.
Whereas we wait to rejoice this 12 months’s crop of marvelous entrepreneurs, let’s take a 12 months again at only a handful of final 12 months’s winners to see what landed them on the awards listing.
Lainey Johnson, EY Americas head of brand name and paid media
Lainey Johnson manages advertising and marketing investments exceeding $30 million yearly and that incorporate inventive concepts into the advertising and marketing combine, together with “Actual Time Insights,” a sequence of 90-second news-segment-style episodes. These episodes, hosted by CNBC’s Caroline Woods from an EY-branded set at CNBC’s Headquarters, characteristic EY thought leaders and strategic companions. The sequence integrates into information programming, demonstrating EY’s experience whereas boosting model consideration.
Moreover, Johnson spearheads “Management in Motion,” a grasp class sequence in collaboration with the Wall Road Journal, that includes outstanding CEOs discussing decisive moments of their firms. The sequence not solely resonates strongly with EY’s audience but in addition demonstrates spectacular engagement statistics, with customers spending over 4 instances above benchmark participating with the content material.
Johnson additionally launched “Actual Time Enterprise – Monetary Companies Version” in partnership with Reuters, aiming to humanize EY and make clear the monetary companies trade. This system featured 10 digital movies and audio cut-downs that garnered distinctive engagement, surpassing Reuters’ general benchmarks with 544K LinkedIn video views and 12.4M audio listens.
Her dedication to creating participating content material that serves audiences as a lot because it serves the model earned her place among the many High Girls in Advertising and marketing 2024.
Barrie Gruner, govt vice chairman of Hulu advertising and marketing and publicity
Beneath Barrie Gruner’s management, Hulu’s have achieved outstanding success, setting new information within the streaming trade.
One standout instance of Gruner’s experience is her work with the critically acclaimed “Solely Murders within the Constructing.” Leveraging modern techniques like TikTok Branded Impact, Digital Ambient Rooms and a pop-up museum activation, Gruner’s crew celebrated the sequence and deepened fan engagement, leading to “Solely Murders within the Constructing” changing into the most-watched comedy in Hulu’s historical past.
The launch of “The Kardashians” on Hulu additionally witnessed success because of Gruner’s strong advertising and marketing and social campaigns, together with social media models, customized content material, intensive out-of-home promoting, immersive press occasions, and influencer experiences. @KardashiansHulu gained a million followers on Twitter in simply 48 hours, reaching the biggest social footprint of any Hulu launch.
For the promotion of “The Handmaid’s Story” season 5, Gruner’s crew made historical past by changing into TikTok’s first advertiser in North America to run a paid advert utilizing the newly launched Story Choice Advert, resulting in a 268% enhance in common engagement.
Gruner’s dedication to new expertise and storytelling set her aside amongst her friends.
Marissa Beck Viola, VP of worldwide model expertise for M&M’s Ecosystem
Marissa Beck Viola’s daring method to omni-channel storytelling and her dedication to creating new connection factors for the subsequent generations of shoppers have positioned her on the forefront of the trade.
M&M’S launched the world to Purple, a peanut-shaped feminine spokescandy who celebrated uniqueness and objective. Beck Viola and her crew executed a complete digital and earned media relations marketing campaign, anchored by participating video content material. Purple’s introduction generated greater than 120 million social media impressions inside the first 24 hours, together with over 9 billion world media impressions. This initiative led to double-digit gross sales progress year-over-year and cemented M&M’S as Gen Z’s favourite CPG model, as acknowledged by Morning Seek the advice of.
Subsequent, Snickers continued its profitable Rookie Mistake of the Yr marketing campaign, emphasizing the model’s core message: “You’re not you if you’re hungry.” This built-in program spanned the NFL season, that includes rookie hunger-related errors, and engaged shoppers via TV, on-line video, social media and in-store activations. The marketing campaign achieved an almost 50% enhance in social media entries, garnered over 1.5 billion earned media impressions, and resulted in additional than 24,000 QR code scans on packaging, in the end boosting gross sales for the model.
Lastly, Skittles undertook a big problem by bringing again its lime taste after a nine-year hiatus. Beck Viola orchestrated an apology tour that started with a stay press convention and continued throughout numerous platforms, together with Twitter, Instances Sq. billboards and a submit itemizing each client who had complained. The marketing campaign generated over 5 million streaming minutes on Twitch, a 1,000% enhance in searches for Lime SKITTLES, 27 million media impressions, and double-digit gross sales progress. This marketing campaign earned two Gold Cannes Lions awards.
Beck Viola’s dedication to creating an enormous splash whereas protecting prospects front-and-center cemented her place as one of many High Girls in Advertising and marketing 2023.
Mars is a member of Ragan’s Communications Management Council. Stage up your communications – be part of at present.
Abbie Griffith, Edelman managing director & US head of operations, Well being
Abbie Griffith pioneers Black feminine management and helps folks throughout the company fulfill their very own desires of constructing it within the area.
Within the final 12 months, Griffith spearheaded the transition of Edelman’s U.S. Well being sector away from working in siloed, centralized markets to a “One Edelman” method, the place groups pull in specialists and colleagues from throughout the nation to ship one of the best work potential. Beneath this mannequin, Griffith served as a supply and connector of greater than 375 colleagues throughout the sector.
When getting ready for the launch of latest long-acting monoclonal antibody Evusheld, AstraZeneca engaged Edelman to develop a totally built-in, multimillion-dollar marketing campaign to drive adoption and consciousness of its significance within the struggle once more in opposition to COVID-19. The marketing campaign, “Up The Antibodies,” was a multipronged effort involving celebrities, influencers, content material and policymaker engagement. The face of the marketing campaign was Academy Award-winning actor Jeff Bridges.
Griffith can be a founding member of GRIOT, Edelman’s worker useful resource group for Black staff, in addition to a founding and steering committee member of the Edelman World Tradition Committee, which ensures the corporate’s core values are mirrored in all consumer packages and staff’ day by day interactions.
Her work as a connector and advocate have positioned her firmly among the many High Girls in Advertising and marketing.
Don’t miss your alternative to be on this listing subsequent 12 months. Enter at present.
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