From unconventional full-funnel methods to novel makes use of of synthetic intelligence to provocative artistic campaigns, B2B entrepreneurs are more and more shaking off the notion that their fashion of promoting is staid and risk-averse. What we’ve discovered is they’re wildly ingenious, innovating at scale, remodeling their trade and setting the tone for his or her B2C counterparts.
In opposition to this backdrop, Adweek presents the primary annual B2B Innovation Awards. In 10 classes, we establish and acknowledge the organizations and other people dedicated to bringing new concepts to life on the planet of B2B promoting and advertising.
