Google formally acquires DoubleClick
In 2008, the European Fee authorised Google’s acquisition of DoubleClick, valued at $3.1 billion.
The fee discovered that the “transaction could be unlikely to have dangerous results on shoppers, both in advert serving or in intermediation in internet advertising markets.”
The deal was first introduced April 13, 2007. The EU started its investigation in November 2007. The US Federal Commerce Fee authorised the acquisition in December 2007.
In 2008, show promoting represented about 32% of whole US internet advertising (roughly $6.7 billion), based on the IAB.
Learn all about it:
Additionally on at the present time
Google launches automated car advertisements
2022: This format used car information feeds in Google Service provider Heart to match customers’ searches with advertisements.
Google Search Console wealthy outcomes report up to date
2021: Google tweaked a few of the job posting structured information necessities and in addition the way it checked the validity of FAQ and Q&A structured information.
Static headlines now out there for DSAs in Microsoft Promoting
2021: Entrepreneurs might now have full management over their advert textual content with Dynamic Search Advertisements.
Google bans face masks advertisements globally attributable to deceptive coronavirus claims
2020: The face masks ban got here amid an increase in false claims round coronavirus prevention and worth gouging.
Google alerts stricter enforcement of GMB picture tips
2020: Google wished to make sure all content material that appeared within the Enterprise Profile was “related, top quality, and applicable.”
Video: Detlef Johnson on search engine optimisation for builders
2020: The long-time developer and search engine optimisation was working to convey the disciplines collectively.
Google explains how dates inside search outcomes snippets work
2019: Google additionally supplied just a few finest practices for serving to it discover the fitting date for that snippet.
Google exhibiting picture thumbnails in cell search outcomes snippets extra usually
2019: RankRanger mentioned the common variety of thumbnails per search consequence web page jumped from 4 to five.
Google launches marketer-friendly Google Advertisements API question builder
2019: The interface made it straightforward to construct queries for reporting.
Report: 65 million US sensible speaker house owners, sensible shows rapidly gaining traction
2019: Surveys steered there was nonetheless appreciable room for progress.
Google to bloggers: Disclose & nofollow hyperlinks when reviewing gifted merchandise
2016: Google issued new finest practices to bloggers who obtained free merchandise.
Search in Pics: Google Dance with Matt Cutts, Google’s ice rink & Zootopia
2016: The newest photos exhibiting what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.
Google Webmaster Instruments Provides Blocked Sources Report & Updates Fetch & Render Instrument
2015: Google added a report that confirmed which assets you had been blocking GoogleBot from by host identify and up to date the fetch and render instrument.
Examine: Rising “Cell Fanatics” Section Search Extra, More and more Shun PCs
2015: Simply over 40% of the U.S. smartphone inhabitants, these cell customers searched extra and relied extra on their cell units than standard smartphone customers.
Report: Manufacturers Might Lose 10K to 60K Guests Per Month To PPC Trademark Bidding
2015: Examine checked out trademark utilization in paid search throughout 10 business verticals.
Yoast WordPress search engine optimisation Plugin Susceptible To Hackers
2015: The Yoast WordPress search engine optimisation Plugin was open to an exploit the place hackers might do a Blind SQL injection.
Google Now Concentrating on Italian & Spanish Hyperlink Spammers
2014: Google’s Matt Cutts introduced warnings to Spanish and Italian site owners and SEOs to not use unnatural hyperlinks to advertise their websites.
Yahoo Search App Will get iOS 7 Design Improve & Extra
2014: The up to date iOS Yahoo Search app obtained a brand new minimalistic design.
Higher Information, Public Transit Coming To Apple Maps In iOS 8
2014: Apple’s iOS 8 would see numerous enhancements, together with higher and extra full factors of curiosity and enterprise information.
Survey: Shoppers Blame Manufacturers For Dangerous Location Information
2014: 71% mentioned they had been almost certainly to be house after they analysis and make sure a enterprise location earlier than visiting the enterprise for the primary time.
Google’s Matt Cutts On Upcoming Penguin, Panda & Hyperlink Networks Updates
2013: Google’s head of search spam, Matt Cutts, introduced new updates with Google’s Penguin and Panda algorithms and new hyperlink community targets in 2013.
Google Wins Lawsuit Over Monetizing Your Identify With Advertisements
2013: Google has received a lawsuit filed by a Wisconsin lady over Google Instantaneous solutions resulting in a search consequence set that had advertisements.
Google Experimenting With Search-Historical past “Subjects” In Google Now Playing cards
2013: Characteristic clustered customers’ search histories into matters that may simply be searched once more.
“Higher Than Google” Claims: Why Doesn’t Anybody Imagine Them?
2013: Regardless of the commercials and regardless of Microsoft reporting that after intensive testing customers most popular Bing 2:1, folks usually expressed skepticism.
Google’s Mayer Envisions Future Of Location-Based mostly Companies At SXSW
2011: Mayer shared her imaginative and prescient for a future enabled by the search firm’s applied sciences.
Google Allows Unfavourable Key phrases For Product Itemizing Advertisements
2011: Google introduced the brand new concentrating on functionality, saying it was the primary of extra intensive concentrating on options it was engaged on.
Google Set For US Senate Committee Antitrust Investigation
2011: Google’s inevitable encounter with a proper antitrust inquiry within the US took a step nearer.
Main Earthquake Hits Japan, Google Launches Individual Finder Instrument
2011: Associated: Web Lowlifes Already Concentrating on Japan Quake Search Outcomes
Hitwise, comScore Present New Highs For Bing
2011: Bing noticed its largest share so far – 13.6%.
Fb Place Web page Homeowners Get Experiences On Verify-Ins And Offers
2011: The brand new experiences might assist enterprise house owners refine the offers they had been providing and observe foot site visitors from Fb customers over time.
Google Is Bing’s 4th Largest Referring Supply
2010: MSN was by far the highest supply, the final web site visited by 42.7% of Bing customers earlier than they went to Bing.
Google Goes Dwell With “In-Inventory, Close by” Cell Purchasing
2010: Google was working with a restricted variety of retailers however was inviting others to use to develop into a part of this system.
US Regulators Might Be Gearing Up For Google-AdMob Problem
2010: It seems that there have been some issues for the acquisition.
Bing’s Market Share Up For Third Straight Month: Hitwise
2010: Hitwise confirmed Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers.
March 2010 Yahoo Search Replace
2010: The replace included doable updates to Yahoo’s crawling, indexing, and rating algorithms.
Fb Search Positive aspects Increase Bing & Motorola Places Bing On Chinese language Android Handsets
2010: Fb noticed 10% search question progress prior to now month.
Chomp: An Apps Search Engine Or “Yelp For The App Retailer”
2010: Its goal was to allow folks to extra simply uncover and assessment iPhone apps.
Google Will get Into Behavioral Concentrating on, Launches “Curiosity-Based mostly Promoting” Beta
2009: Curiosity-Based mostly Promoting allowed advertisers to ship advertisements primarily based on a whole lot of curiosity classes and former interactions with these customers.
Google’s Matt Cutts Talks About Redirected Hyperlinks & Nofollowed Hyperlinks
2009: He solutions how Google handles hyperlinks which are 301 redirected and the way Google handles nofollowed hyperlinks from authority sources.
Create Customized Driving Instructions With Google Maps Maker
2009: Google mentioned this instrument was not excellent however it did make for a brand new manner of making driving instructions.
Hitwise: Visits To Gmail Surpass YouTube
2009: Gmail was second solely to Google.com by way of visits amongst Google’s properties.
Fortune 500 Nonetheless ‘Largely Invisible’ In Pure Search, Examine Says
2009: The businesses had been spending $51 million per day on PPC for main key phrases, however they solely ranked within the High 100 pure search rating for 21% of the key phrases.
Decide Denies Punitive Damages In Viacom Vs. YouTube Case
2008: Decide mentioned “common-law punitive damages can’t be recovered beneath the Copyright Act,” and denied Viacom’s motion in opposition to Google and YouTube.
Search Biz: DoubleClick To See Layoffs? Walmart Drops The “Google PC,” & Extra
2008: These Linux-based “Google PCs” didn’t promote like hotcakes, mentioned Walmart; Yahoo obtained a small paid search distribution take care of LiveDeal and extra.
From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
< March 10 | Search Advertising Historical past | March 12 >
