Activating audiences via hope
Since becoming a member of the group in 2018, Lyons has internalized the significance of a holistic method that forestalls viewers from feeling hopeless. As Sandy Hook Promise co-founder and CEO Nicole Hockley, who misplaced her son Dylan within the tragedy, urged the Biden administration to create its new workplace for gun violence prevention, she mentioned the non-profit is equally dedicated to training and consciousness. A foremost element of creating shared accountability is reframing gun violence prevention as bipartisan, she mentioned.
“We wish to ensure that everybody who’s viewing this feels empowered to be part of the answer,” she mentioned. “Our group is ensuring our messaging all the time has that angle of hope, and it’s been extremely highly effective to see how that has labored.”
Latest BBDO NY work for Sandy Hook Promise additionally consists of “Teenage Dream,” which reimagines Katy Perry’s hit to attract consideration to the stolen innocence of survivors.
