TikTok’s trying to additional solidify its reference to the music trade, through a new partnership with Billboard on an official “TikTok Billboard Prime 50 Chart”.
The brand new, weekly chart will spotlight the highest trending songs on the platform within the U.S., and can additional underline TikTok’s significance as a driver of music curiosity, and a key platform for music promotion and distribution.
As per TikTok:
“The TikTok Billboard Prime 50 Chart is the primary official chart within the U.S. to observe music discovery and engagement on the platform. It’s the verified record of the most popular songs on TikTok every week, giving probably the most correct file of the present music developments taking place within the U.S. market. The chart is predicated on a mix of creations, video views, and person engagement by the U.S. TikTok group, and will likely be launched weekly on Thursdays.”
TikTok has quick grow to be an important consideration for file labels and artists, attributable to its capability to spark high-volume music developments, that may rapidly make a observe the important hit of the second.
Certainly, TikTok is now so influential that numerous artists and publishers are creating tracks with TikTok in thoughts, with some even altering the names of their songs on reflection to higher align with in-app utilization.
In line with a examine revealed in 2021 by MRC Information, 75% of TikTok customers, at the moment, had been utilizing the app to find new artists, whereas 63% indicated that they hear music they’ve by no means heard earlier than for the primary time through TikTok clips. Given TikTok’s development since then, you possibly can solely think about that these percentages at the moment are even larger, making it a extra influential driver of music developments.
It is smart, then, for TikTok to additional solidify its music trade connection, whereas additionally serving to to additional promote artists that make TikTok hits.
I imply, the one concern right here is that this may additional incentivize music based mostly on TikTok developments. Which will not be a foul factor, however it may result in extra artists trying to create key snippets for sampling, which may influence the creation course of.
Perhaps, I don’t know, perhaps artists don’t take into account it to that diploma. However with TikTok driving billions of views based mostly on music, my guess is that at the least some within the file trade are attempting to map out what varieties of clips and lyrics inside a observe will work greatest for TikTok clips.
Both manner, it makes excellent sense for TikTok to associate with Billboard on this new observe itemizing, as a promotional car for TikTok itself, and a method for Billboard to remain related to key tradition drivers.
It’ll be fascinating, additionally, to see how the TikTok chart compares with Billboard’s common high observe listings.
