TikTok isn’t the brand new child on the block anymore. The platform has exploded in reputation over the previous couple of years and has turn into “the place to be” on social media—particularly for youthful audiences.
On this weblog, we’ll lay out all the things that you must know to get your TikTok influencer advertising technique off the bottom. We’ll additionally offer you some suggestions and finest practices for staying a step forward of the competitors.
TikTok isn’t the brand new child on the block anymore. The platform has exploded in reputation over the previous couple of years and has turn into “the place to be” on social media—particularly for youthful audiences.
On this weblog, we’ll lay out all the things that you must know to get your TikTok influencer advertising technique off the bottom. We’ll additionally offer you some suggestions and finest practices for staying a step forward of the competitors.
TikTok stats and affect on the social media panorama
First issues first: Let’s get into some stats about TikTok as an entire. It will assist you higher perceive how far it’s come over the previous couple of years and why it has turn into a necessary influencer advertising technique.
TikTok is approaching 2 billion customers.
As of April 2023, TikTok has roughly 1.9 billion customers worldwide—a 66% enhance since 2020. By 2027, specialists predict that quantity to develop to greater than 2.2 billion.
TikTok dominates the share of time spent on social media.
Customers in america devoted 32% of their social media time to TikTok.
Right here’s the total breakdown:
- TikTok: 32%
- Fb: 20%
- Instagram: 20%
- YouTube: 15%
- Snapchat: 9%
- Twitter: 2%
TikTok is a product evaluation vacation spot.
About 68% of individuals on TikTok use the platform to lookup evaluations a couple of product or model. Developments like #TikTokMadeMeBuyIt additional illustrate the ability TikTok content material has on buy selections.
Most customers leverage TikTok as a discovery platform.
Greater than half of TikTok’s customers depend on the platform to assist uncover new merchandise and types. TikTok’s search algorithm takes into consideration numerous elements to offer related search outcomes. It considers customers’ previous interactions, preferences, and engagement patterns to ship customized content material suggestions.
Understanding TikTok’s viewers and platform
Wish to create content material that resonates with TikTok’s consumer base? Let’s get into who they’re and what TikTok features they’re utilizing to create prime content material.
Demographic breakdown of TikTok customers
TikTok nonetheless caters to a youthful viewers, with practically 40% of its customers below 25 years previous:
- 18-24: 38.4%
- 25-34: 32.5%
- 35-44: 15.6%
- 45-54: 8%
- 55+: 5.5%
The platform additionally skews barely feminine:
An outline of TikTok options and functionalities
Importing and recording movies
Customers can share video content material as much as 10 minutes lengthy. This may be finished instantly throughout the app or by importing the content material out of your digicam roll.
Enhancing content material
TikTok has tons of choices for customers who wish to make their content material extra attention-grabbing and interesting. Some primary methods to edit TikTok content material embody cropping, rotating movies, creating auto-captions, altering the playback pace, including transitions, and extra.
Filters and results
TikTok has loads of filters customers can select from to reinforce and personalize their content material. Some examples embody:
- AR filters: TikTok provides augmented actuality (AR) filters you should utilize to rework your look, add animated results, or create visible experiences.
- Inexperienced display results: TikTok’s inexperienced display impact lets you substitute the background of your movies with any picture or video of your alternative.
- Time warp scan: This impact lets you create illusions, showcase transformations, or create comedic timing in your movies.
- Magnificence filters: TikTok gives numerous filters that may easy your pores and skin, improve your options, add make-up results, and extra.
- Trending filters and results: TikTok typically introduces new filters and results that turn into widespread because of viral developments or challenges.
Sounds
Sounds play a vital function in setting the temper, tone, and magnificence of TikTok movies. These “sounds” consult with audio clips—usually snippets of music—dialogue, or different sounds that customers can incorporate into their movies.
Voiceover
Many customers create a voiceover to assist clarify the context of their video. This characteristic is nice for creators who excel at storytelling or including some humor to their content material.
Stay streaming
Stay streaming lets you have interaction together with your viewers in actual time. Viewers can remark, ask questions, and work together with you thru reside chat. It gives a possibility for direct communication and fosters a extra private and interactive relationship together with your followers.
Stitches
@gabiiigarrr #sew with @danielclarke_dc3 ♬ unique sound – gabigarrr
TikTok Stitches is a characteristic that enables customers to include and reply to particular segments of different TikTok movies inside their very own content material. It gives a fascinating approach to work together with present TikTok content material, contributes to ongoing conversations, and lets you add your individual contact to movies from different creators.
Duets
@myreek_ #duet with @Naomi Turner #singing #sing #singers #singer #fyp #foryou #vocals #acapella #concord ♬ unique sound – M Y R E E Ok
TikTok Duets will let you create unique content material as a split-screen view alongside present content material. This characteristic encourages collaboration on the platform and improves discoverability and sharing throughout the TikTok neighborhood.
Carousels
Very similar to the favored IG characteristic, TikTok permits customers to create Carousel content material of their feed. You may add background music and captions to those static picture slideshows to enhance engagement and optimize the content material.
Key content material developments ripe for TikTok influencer advertising
Dance challenges
@mianmya1 Dancing at all times feels good! Outfits are #nikeneeeditnow from @jdsportsus #dance #dancechallenge #foryoupage ♬ It Really feel Good to Be Me – Blackway
TikTok dance challenges are viral developments the place customers be taught and carry out choreographed dance routines to widespread songs or unique tracks. They usually contain a particular set of dance strikes replicated and shared by customers throughout the platform.
If finished authentically, manufacturers can get in on the motion and leverage the pattern’s reputation and engagement. They’ll create their very own branded dance challenges, partnering with influencers or widespread TikTok creators to advertise their services or products by means of the problem. Or they will sponsor present dance challenges, supporting creators already main widespread developments.
ASRM
@asmrbellabree Have you ever ever tried these enjoyable magnificence hacks with Vaseline? @vaselinebrand #Vaseline #Vaselinepartner #advert ♬ unique sound – ASMRBellaBree
The ASMR (Autonomous Sensory Meridian Response) pattern on TikTok includes creating movies that stimulate nice sensations by means of soothing sounds, mild whispers, or enjoyable visuals. ASMR content material goals to offer viewers with a way of calm and rest.
If you wish to become involved as a model, it’s essential to grasp the ASMR neighborhood and the aesthetics related to ASMR content material. Sustaining authenticity, offering a real expertise, and respecting the soothing nature of ASMR is essential to resonate with viewers and the ASMR neighborhood on TikTok.
Prepare with me
@wittyybabyla #grwm #foryoupage #getreadywithme #grwmhair #grwmmakeup #make-up #makeuphacks ♬ unique sound – Daisy
“Prepare with me” content material includes creators inviting their viewers to, nicely, prepare with them. This may be something from preparing for work to an evening in town or something in between. It’s nice content material for manufacturers—particularly magnificence and vogue—to showcase how their merchandise will be concerned in a day by day routine.
Day within the life
@themayagraves A day within the life ☁️. For those who’re in ATL and wish a lash tech be certain that to hit up @theangeldenise and use my code “MAYAMOL” for $20 off your appointment! #momsoftiktok #motherhood #adayinmylife #parentsoftiktok #babiesoftiktok #atllashtech #atllashes ♬ unique sound – Maya Graves
“Day within the life” content material is principally an prolonged model of “prepare with me” content material, providing a behind-the-scenes have a look at a typical day. There isn’t any restrict to what a TikTok creator may stand up to in a given day, which suggests there isn’t any restrict to the kind of manufacturers that may combine their services or products into the content material.
Unboxing/haul content material
@lindseyxworth Replying to @mallie they in actual fact have been nearly all wins😍 #thrifthaul #thrifting #thrifttok #tryonhaul #realistictryonhaul #tryon #goodwill ♬ unique sound – Lindsey Wedgeworth
Unboxing content material is when a creator opens a bundle from a model in real-time. It’s a good way to seize the creator’s real response to a brand new product and showcase packaging kinds, supplies, and extra.
Equally, haul content material includes a creator displaying off current purchases from a purchasing spree. Haul content material is particularly widespread within the thrifting neighborhood because it permits them to share all of the hidden gems they discovered on a time out.
Pack an order with me
@shopbypinkprincess Let’s pack an order! #smallbiz #smallbusiness #asmrpackingorder #asmr #packorderwithme #fyp #foryourpage ♬ unique sound – shoppinkprincess
“Pack an order with me” content material is principally the reverse of unboxing content material. Many small companies will leverage this system to showcase their merchandise and add a private contact to the web purchasing expertise.
Suggestions and finest practices for profitable TikTok influencer advertising campaigns
Now that you’ve got an thought of who’s on TikTok and the kind of content material you may leverage on the platform, let’s get your technique up and working.
Create a TikTok Enterprise account.
As a model on TikTok, the very first thing you’ll have to do is create a TikTok Enterprise Account. These public profiles will let you leverage native advertising instruments to construct a cohesive technique on the platform.
A few issues you may entry with a Enterprise Account:
- The Net Enterprise Suite—a central location to entry your analytics, workspace, and exercise and help
- An e mail deal with in your TikTok profile the place potential clients and creators can contact you
- Unique entry to pre-cleared sounds by means of the Business Music Library
- The in-app Enterprise Artistic Hub, the place you may get recommendations on content material technique, taking pictures movies, and extra
Discover TikTok influencers that align together with your mission and values.
Discovering creators that align together with your model’s mission and values is important to your TikTok influencer advertising technique.
Initially, model alignment ensures authenticity. You create a real connection together with your audience by partnering with influencers who share your mission and values. Their endorsement displays your model’s ideas, strengthening belief and credibility within the eyes of the viewers.
Furthermore, aligning with the appropriate influencers enhances relevance. Their content material resonates with a particular area of interest, attracting an engaged viewers that aligns together with your goal market. This synergy creates a pure movement, growing the chance of conversions and driving tangible outcomes for your online business.
Final however definitely not least, alignment will increase your potential for content material amplification. When influencers genuinely align together with your model, they turn into passionate advocates, spreading your message far and large. Their genuine endorsement carries weight and conjures up their followers to take motion, increasing your model’s attain and impression.
Collaborate with various creator sorts.
Don’t pigeonhole your self into working with one sort of creator. In doing so, you restrict your viewers to 1 particular sort of shopper and ignore the potential for branching out into different industries.
For instance, a logical associate for a health attire model may be an athlete who showcases how the model’s merchandise enhance efficiency. Nevertheless, that model may additionally associate with a journey influencer who demonstrates how they keep lively on the street or a “momfluencer” who promotes wholesome and lively parenting actions.
Encourage user-generated content material (UGC).
UGC serves as social proof to your model, demonstrating that actual persons are having fun with and benefiting out of your services or products. It leverages the affect and impression of word-of-mouth advertising, as customers belief the suggestions and experiences of their friends. You’ll want to brush up on trending hashtags and challenges to encourage customers to create natural content material round your model.
Make the most of Spark Adverts.
Spark Adverts enable manufacturers to show natural creator content material into TikTok adverts that mix seamlessly into customers’ feeds. Also called creator licensing or influencer whitelisting, Spark Adverts provide a fascinating approach to mix the ability of natural creator content material with paid media.
- Partnering with creators boosts advert view-through charges by 193%.
- Adverts that includes creators have 83% excessive engagement charges.
- Creator content material improves advert recall by 27%.
Take note of algorithm adjustments.
The TikTok algorithm is continually altering and evolving. It’s designed to investigate consumer preferences, behaviors, and interactions to offer a personalised and interesting content material expertise. A number of elements that may affect the algorithm embody:
- Consumer interactions
- Video completion fee
- Relevancy
- Video particulars
- Time of posting
- Consumer suggestions
Familiarize your self with related guidelines and laws.
TikTok has laws and tips for disclosing branded content material, making certain transparency and disclosure to customers on the platform.
When posting branded content material to TikTok, it’s essential to:
- Allow the branded content material toggle.
- Guarantee promoted services or products is obvious with out requiring customers to entry your profile web page or any third-party hyperlinks.
- Keep away from selling services or products in prohibited industries.
In accordance with TikTok, prohibited industries embody:
- Alcohol
- Cigarettes and tobacco merchandise
- Drug-related services
- Weapons
- Playing
- Sexual services
- Political content material
- Animals (this contains shopping for and promoting animals. Pet provides and providers are high quality)
- Prescription drugs, healthcare, and medication merchandise
- Contraceptive merchandise
- Age-rated movies, TV exhibits, and video games
Be taught extra about TikTok’s branded content material tips right here.
Utilizing TikTok influencer content material in your cross-platform social media technique
Many creators have discovered that TikTok movies do nicely on different platforms and vice versa. The secret is to do greater than copy/paste a video. Every social media channel has its personal set of strengths and weaknesses, and by tailoring your TikTok content material to the appropriate channels the appropriate means, you may develop your attain and get extra “bang to your buck.”
Most TikTok movies work nicely as IG Reels or Tales. Don’t be afraid to incorporate AR filters and stickers, in addition to craft compelling captions to drive engagement.
Fb
Fb lets you add movies throughout a number of dimensions. As a result of Fb’s viewers is notably older than TikTok’s, be sure to’re utilizing your TikTok movies for max impact, together with web page hyperlinks, robust copy, and/or concentrating on related teams.
YouTube
With the discharge of YouTube Shorts, many creators are importing their TikToks on to YouTube. Shorts have come on robust since its launch in 2021 and provide loads of distinctive insights about your viewers on YouTube.
Whereas Pinterest often caters to photographs, vertically-formatted movies are additionally performing nicely and are pinnable for followers. Just like Shorts and Reels, TikTok video dimensions are good for Pinterest video uploads.
Profitable TikTok influencer advertising examples
Public
@kallmekris Get began with Public utilizing the l!nk in my b!o and stand up to $50 in free inventory🙌🏻📈#advert ♬ Espresso Music – Cafe Music BGM channel
Kallmekris is an actor on TikTok and shoots hilarious skits utilizing a number of unique characters. Public, a social community investing app, partnered with Kallmekris to boost consciousness and drive downloads.
Public offered an affiliate hyperlink for Kallmekris and in addition supplied her followers a reduction code to incentivize subscriptions.
Dunkin
@charlidamelio #duet with @dunkin 1..2..3 with the caramel @patreeky #charlirunsondunkin #advert ♬ The Charli – Dunkin’
Charli D’Amelio is the most well-liked influencer on TikTok and an avid Dunkin fan. The corporate has partnered with the megastar to unfold the love for its iconic drinks and even collaborated together with her on a product launch for an iced espresso known as “The Charli.”
Mercedes-Benz
@zachking One thing magical confirmed up within the mail from @mercedesbenz #Cclass #advert ♬ unique sound – Zach King
Zach King is a proficient YouTuber who expanded onto TikTok when the channel launched. As a gifted videographer, he partnered with Mercedes-Benz to advertise their C Class 2022 mannequin. The video drove model consciousness and offered the model with production-quality content material to repurpose on different channels.
Key takeaway: TikTok influencer advertising is a necessary technique. Now’s the time to get on board.
There’s a motive that each different main social media channel now provides the vertical-view, short-form video possibility, and that motive is TikTok. As the most well liked new on-line platform, persons are quickly consuming and creating content material. Extra importantly, inventive manufacturers are leveraging the channel to encourage shopper purchasing.
Increasing your influencer program onto TikTok could possibly be top-of-the-line methods to unlock larger returns to your advertising division. Moreover, TikTok creators will assist you ship high quality content material utilizing short-form movies throughout a number of social networks.
Ceaselessly Requested Questions
