Most individuals should consider that the TikTok viewers is made up of 20-somethings and youthful. … [+]
If you happen to suppose your enterprise isn’t proper for TikTok, it’s possible you’ll wish to suppose once more. If you happen to’re like most businesspeople, TikTok is just not what you suppose. It’s not simply 20- to 30-second movies of children dancing, canine doing tips and influencers displaying off the most recent fashions. It’s change into a critical contender for on-line/digital promoting {dollars} from all varieties of companies, each B2C and B2B.
Most of you studying should consider that the TikTok viewers is made up of 20-somethings and youthful. Once more, it’s not what you suppose!
Dennis Yu is the CEO of BlitzMetrics and co-author of The Definitive Information to TikTok Promoting. Yu’s firm has positioned greater than a billion {dollars}’ value of adverts for its shoppers on social platforms like Fb, Twitter, Google and others, utilizing adverts and algorithms to drive gross sales. And now he’s focusing his efforts on TikTok.
I had the possibility to interview Yu on Wonderful Enterprise Radio, the place he mentioned, “TikTok in 2022 is Fb in 2007. It’s now the biggest property on the Web. It has extra visitors than Google. It has a better common watch time than Fb or Netflix. Individuals are spending extra time watching quick 15- to 30-second movies than two-hour-length characteristic movies.”
Sure, TikTok has extra visitors than Google! In 2021, TikTok was ranked No. 7 on social media platforms. In 2022, only one yr later, it’s now ranked No. 1. In Q1 2022, TikTok grew to become essentially the most downloaded app on this planet.
In line with the Search Engine Journal, TikTok is turning into a search engine. SEJ staffer, Matt Southern, posed the query, “What if folks began utilizing TikTok as a search engine?” In his analysis, he discovered folks treating the app as a search supplier, some even preferring it over Google. So, his query turned from “What if …?” to “What now …?”
The purpose is that as a enterprise, you may’t ignore TikTok as a viable advertising and gross sales channel. TikTok does a tremendous job of understanding what the consumer is watching and can rapidly begin serving up content material that’s precisely what the consumer is concerned with. That implies that as quickly as a buyer watches an organization’s TikTok video, the platform will begin serving up extra of the corporate’s content material for the consumer to take pleasure in.
I requested Yu how companies can use TikTok. Understanding that the podcast focuses on customer support and expertise, he associated his first tip to digital buyer care. As we speak’s clients flip to the Web, particularly social media platforms like Twitter and Fb, to ask for assist or complain to an organization. And increasingly more, they’re turning to TikTok. “Whether or not you might be on TikTok or not, your clients are there speaking about you on TikTok,” Yu mentioned. “Keep in mind the early days of Twitter when many manufacturers mentioned, ‘We’re not able to be on Twitter?’ After which they suppose that by some means not being on Twitter implies that folks can’t speak about them.”
As extra clients flip to TikTok for buyer care, it’s crucial that you just (your organization or model) be the one posting the solutions, not different clients. Your organization should management the narrative even when clients are sharing right info. You should be seen on this extraordinarily common channel. And also you don’t must spend some huge cash doing so. Posting easy, non-professionally edited movies are simply as efficient as extremely produced movies.
Going past customer support and expertise, no matter your organization does or sells, B2B or B2C, simply create a brief video with ideas and concepts that will curiosity your clients. Shorter is best. Hold it underneath a minute—even 30 seconds. TikTok rewards you for movies which can be watched in completion. The chance of somebody watching a 30-second video to the tip is way increased than a video that lasts 4 or 5 minutes. And whereas not mandatory, if you can also make it humorous or entertaining, that’s all the time a bonus.
Yu’s recommendation is easy. Simply create content material. Then let TikTok’s algorithm do its job and discover folks (your clients and potential clients) concerned with no matter you’re posting. Yu quoted the well-known line by Ray Kinsella (performed by Kevin Costner) from the film Subject of Goals: If you happen to construct it, they may come. I’ll quote a well-known shoe and attire producer, Nike: Simply do it!
