TikTok has launched a Business Content material Library to offer transparency round its paid promoting.
Entrepreneurs will be capable of use the database to analysis details about TikTok’s paid adverts – in addition to different content material that’s business in nature, corresponding to:
- The promoting artistic.
- Dates the advert ran.
- Essential parameters used for focusing on (e.g. age, gender).
- Quantity of people that have been served the advert.
Why we care. Accessing this knowledge can provide entrepreneurs a greater understanding of marketing campaign efficiency and the TikTok algorithm. This key info will assist reveal what creatives work, what concepts don’t work and extra. Having this knowledge at hand will allow entrepreneurs to make extra knowledgeable choices, probably maximizing attain and ROI.
The principles. Entry to TikTok’s Business Content material Library is obtainable to everybody globally. Nevertheless, solely knowledge from Europe is obtainable.
- TikTok mentioned that its staff is already engaged on methods to incorporate promoting knowledge from extra international locations, such because the U.S., sooner or later. However a date for this launch is but to be confirmed.
Added bonus. Along with the launch of the adverts transparency library, TikTok can be giving entrepreneurs entry to a Business Content material API.
- With a purpose to use the Business Content material API, entrepreneurs can be required to create a TikTok Builders account and submit an software for entry, which is able to then be reviewed by the platform’s staff in an effort to clamp down on the misuse of knowledge.
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What TikTok mentioned. TikTok introduced the launch of its adverts transparency library on its official weblog. A spokesperson mentioned:
- “We examined an early model of the Business Content material Library with researchers and civil society to assemble suggestions over the previous couple of months earlier than making it extra broadly accessible.”
- “From our exams and enter from consultants, we have added the flexibility to carry out exact searches, included extra focusing on parameters, and improved knowledge high quality – amongst different updates.”
- “We worth suggestions on the place we are able to enhance each APIs. We’ll proceed to reply with updates to raised assist unbiased analysis and transparency into TikTok.”
Deep dive. Learn TikTok’s official weblog publish to seek out out extra about its adverts transparency library.
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In regards to the creator
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Home search engine marketing’.
