TikTok launches textual content posts

TikTok is rolling out textual content posts for the primary time.

Traditionally, manufacturers and influencers have been in a position to create content material throughout quite a lot of codecs equivalent to dwell movies, pictures, Duets, Sew and extra – however textual content was by no means an choice.

Now, creators have that further useful resource to attach with their audiences, enabling them to unfold their messages by poems, lyrics and another written content material on TikTok.

Why we care. Offering manufacturers with the power to share textual content posts is one other technique wherein they will attain and interact their viewers. Whereas some TikTok customers could also be conscious of dwell movies, others usually tend to join with textual content posts. Giving entrepreneurs this extra useful resource helps them to attract in an viewers which will have beforehand been untapped. The larger the viewers a model is ready to attain and interact with, the upper the potential ROI.

New options. To make textual content posts as partaking as potential, TikTok has additionally launched quite a few options for content material creators to experiment with when posting textual content, together with:

• Stickers: TikTok has a spread of stickers that creators can use to boost their textual content posts.
• Tags and hashtags: In the identical approach you can with video and photograph posts, tags and hashtags may also be used with textual content posts.
• Background colours: Content material creators can select a colour to layer behind their textual content to make their message pop.
• Sound: TikTok has confused that sound is an important a part of the person expertise, so it has given manufacturers the choice so as to add sound to their textual content posts.
• Draft and discard: If a creator doesn’t wish to publish a textual content submit they’ve been engaged on, they will put it aside in drafts to return to later, or discard it.

The way it works. TikTok has rolled out the brand new textual content submit characteristic to simplify the content material creation course of. Merely observe these steps to publish your first textual content submit:

• Create a textual content submit: Go to your digital camera web page and also you’ll be greeted with three choices; photograph, video and textual content. Select textual content and also you’ll be taken to the textual content creation web page the place you can begin typing.
• Improve your textual content submit: After writing out your textual content submit, improve it through the use of a number of the options talked about earlier, equivalent to stickers, hashtags and sound, to make it as partaking for the person as potential.
• Publish: When you’re completely happy together with your finish product, share your message together with your followers.

What has TikTok mentioned? TikTok introduced its textual content submit enlargement through an announcement revealed in its newsroom. A spokesperson mentioned: 

• “We’re thrilled to announce the enlargement of textual content posts on TikTok, a brand new format for creating text-based content material that broadens choices for creators to share their concepts and categorical their creativity.” 
• “With textual content posts, we’re increasing the boundaries of content material creation for everybody on TikTok, giving the written creativity we have seen in feedback, captions, and movies a devoted area to shine.”
• “We’re excited to see what our neighborhood will create with textual content posts, a brand new option to categorical and share your creativity on TikTok.”