TikTok actually desires live-stream commerce to turn out to be a factor within the app, simply because it has within the Chinese language model, so it’s making an attempt to push reside content material wherever it will probably, within the hopes of maximizing curiosity, and driving expanded engagement round in-the-moment broadcasts.
TikTok’s newest initiative on this entrance is a brand new “LIVE Fest” in-app occasion, which can showcase a number of the finest reside creators that it has to supply.
Yeah, I don’t find out about that promo clip. However basically, TikTok’s LIVE Fest will spotlight a number of the prime live-stream expertise within the app, whereas additionally giving creators an opportunity to take part in reside challenges and activations.
As per TikTok:
“LIVE Fest is a world occasion throughout 50+ international locations and areas that can acknowledge and have a good time prime creators. All through the occasion, creators have the chance to gather rewards for going LIVE, join with different creators, and share their creativity with a world viewers. Over the approaching weeks, we’ll be sharing updates on @TikTokLIVE_US concerning the occasion and tips on how to be part of within the enjoyable.”
TikTok says that the occasion will start “later this month”. There’s no particular date, although in one other overview of the occasion, TikTok says that the “event interval” of LIVE Fest will probably be between December 1st and December sixteenth.
So, not this month.
I don’t know, appears a bit of bizarre.
Date specifics apart, the occasion will embrace a spread of occasions that reside creators will have the ability to participate in, for an opportunity to win unique prizes.
“The occasion will probably be open to all eligible creators and there are lots of methods to take part in LIVE Fest. The simplest is by going LIVE through the marketing campaign interval. Different methods to level-up participation embrace particular LIVE Fest challenges and group rankings. Through the occasion, creators will probably be ranked routinely primarily based on the factors they gather throughout LIVE Fest. The highest-ranked creators will probably be eligible to obtain rewards. Winners might also be invited to a VIP world creator award occasion early subsequent 12 months, obtain additional Diamond rewards, and extra.”
So that is kind of like an announcement of a pending announcement, as a result of there’s not plenty of precise element as but. However what’s occurring is, TikTok is operating an occasion for live-streamers, and you may win stuff, in all probability someday subsequent month.
In any occasion, the thought is that it will put extra deal with TikTok’s reside creators, and spotlight the chances of streaming within the app. As famous, live-stream commerce has turn out to be a key earner for the Chinese language model of TikTok, referred to as “Douyin”, with billions of {dollars} now being spent by way of Douyin reside broadcasts.
That gives extra alternative for creators to earn money, and TikTok has been making an attempt to push the identical in Western markets, so as to assist its prime expertise receives a commission, and thus, hold them energetic within the app.
That’s labored to a point. Some retailers are driving gross sales by way of TikTok reside streams, whereas NPC streamers like Pinkydoll have clearly discovered a distinct segment. However in broad phrases, in-stream purchasing nonetheless isn’t common on the app, nowhere close to as a lot as it’s in Asian markets. Which has left TikTok nonetheless working to discover a higher method to market its reside commerce choices.
Showcasing its prime reside expertise could possibly be one method to increase this, and you may count on to see a deal with partnerships and the potential of reside commerce as a part of the occasion.
When you’re , you may comply with @TikTokLIVE_US within the app for more information, or learn extra about LIVE Fest right here.
