Is TikTok a part of your vacation advertising and marketing plan this yr?
In that case, this may assist. This week, TikTok has printed its 2023 Vacation Advertising and marketing Information, which features a vary of ideas and insights that can assist you map out your vacation campaigns.
You may obtain the complete, 17-page information right here (with electronic mail sign-up), however on this put up, we’ll check out a few of the key notes and highlights.
First off, the information appears to be like at how customers are more and more utilizing TikTok as a discovery software.
Certainly, increasingly more individuals are utilizing TikTok as a trend-based search engine, and it’s value contemplating how your audience is utilizing the app, particularly given the broader shift in the direction of utilizing social platforms for leisure, versus social interplay.
The information additionally outlines key planning ideas, together with a calendar of key dates:
And extra particular notes on how and when to ascertain your advertising and marketing plans:
TikTok digs even additional into this within the latter sections of the information, with detailed overviews of when to launch key strategic foundations.
There are additionally notes on easy methods to use TikTok’s instruments particularly, together with CapCut, its separate video enhancing software.
TikTok additionally outlines advert optimization methods, eCommerce options, and inventive ideas:
There’s a heap to absorb, which might go a good distance in the direction of serving to to maximise your TikTok advertising and marketing strategy, and bettering your outcomes this vacation season.
And once more, with so many individuals now utilizing TikTok as a key leisure platform, that engagement worth is excessive, and will drive sturdy response for the best campaigns.
It’s positively value a glance both approach.
You may obtain TikTok’s full ‘2023 Vacation Advertising and marketing Information’ right here (with electronic mail sign-up).
