Though loads of folks nonetheless assume that TikTok is the go-to video platform for singing and dancing, the platform has grown during the last couple of years to embody each kind of content material and group on the web. Not solely that, however the platform itself has been engaged on introducing model new options that may assist corporations straight join with their goal audiences much more successfully. So, what ought to an organization know as they need to start advertising and marketing on TikTok?
The expansion of TikTok
Of all of the social media platforms, TikTok has been the platform to hit 1 billion customers the quickest, within the span of solely 5 years since its inception (in comparison with Fb and YouTube which each took round 8 years or extra). TikTok is predicted to hit 1.8 billion customers by the tip of 2022. It continues to be some of the downloaded apps on Apple’s app retailer (as of Q2 2022).
Moreover, on common, TikTok customers spend 45.8 minutes per day on the app with 9 out of ten customers logging into the platform a number of instances a day. Whereas the app stays widespread amongst a teenage viewers, the quantity of older customers on TikTok is growing as nicely.
Advertising on TikTokMany corporations have determined to start out investing in advertising and marketing efforts and campaigns particularly centered round TikTok and its customers, due to how widespread the platform has grow to be within the final couple of years with customers of all ages. One of the efficient methods for corporations to achieve their goal audiences successfully on the platform is by collaborating with influencers on TikTok to create genuine content material that’s going to advertise the options of the companies. Moreover, by using such a advertising and marketing effort, TikTok permits companies to entry a model new group of consumers, and firms can use quite a lot of advertising and marketing methods on the platform from branded hashtags to various kinds of content material, codecs, in addition to paid promoting campaigns.
