TikTok is testing displaying hyperlinks to Google search outcomes from its personal inside search outcomes web page. Radu Oncescu noticed this and posted a screenshot of this on X, which we embedded under.
What it seems like. TikTok added to its search pages a small hyperlink with a Google emblem to its search outcomes web page. TikTok can also be working a disclaimer that it “doesn’t endorse or take duty for search outcomes from Google. Right here is that screenshot from Radu Oncescu on X:
Confirmed. A TikTok spokesperson confirmed this info with Enterprise Insider, who wrote, “A TikTok spokesperson confirmed the corporate is experimenting with third-party integrations inside the TikTok app, together with a check with Google. The characteristic, which is being trialed globally throughout a number of completely different markets, shouldn’t be an advert unit, the spokesperson stated.”
“A Google spokesperson stated the corporate had nothing additional to share and declined to touch upon whether or not there was a monetary settlement between the 2 firms as a part of the partnership,” Enterprise Insider added.
Why we care. With all the priority about Google seeing its market share escape to TikTok, possibly Google is testing a partnership with TikTok to drive some search site visitors again from TikTok to Google.
In any occasion, it’s unclear if that is only a check or the beginning of a rollout of a brand new TikTok characteristic paid for by Google.
