What are you able to study from TikTok concerning the evolution of multicultural advertising and marketing?
As we navigate the ever-changing panorama, the dialog round multicultural advertising and marketing has shifted. The times of surface-level demographic concentrating on are behind us. As we speak’s method is all about understanding client habits, intersectionality, attitudes and, after all, creating long-term connections.
In in the present day’s episode, Jennifer Rivera-Vega delves into the secrets and techniques behind profitable brand-creator partnerships. With over three years at TikTok because the Head of Multicultural, Jennifer has witnessed how the idea of “multicultural” has reshaped itself, profoundly influencing each manufacturers and shoppers.
Be a part of us as Rivera-Vega shares her distinctive insights on the importance of making real relationships with creators and uncover how TikTok is main the best way in empowering creators and fostering genuine connections with multicultural communities.
