By Phil Norris February 29, 2024
Once you consider a web site, you most likely think about a homepage with a menu linking to numerous classes and sub-pages.
However not each enterprise or creator wants a basic multi-page web site. For a lot of, a long-scrolling, single-page web site might be the proper answer.
Which method is best for you? And if you happen to determine to create a one-page web site, what essential parts do you want to embrace?
Learn on to reply these questions (and extra)…
What’s a one-page web site?
A one-page web site is precisely what it feels like: a website containing a single HTML web page, with no hyperlinks to extra pages (like a weblog, contact web page, or About Us web page).
These clutter-free, easy-to-navigate web sites are designed to supply simply the correct amount of element to steer guests to take some kind of motion, resembling:
- Shopping for a bodily or digital product
- Finishing a contact kind to obtain a worth quote
- Signing up for a web based occasion or course
That makes them an ideal match for companies and creators selling one sort of product or motion — like a photographer with a portfolio web site showcasing their greatest work, or an on-line course creator promoting a single course.
As a result of they solely comprise a single web page, many one-page web sites don’t hassle with a navigation menu such as you’d discover on a basic website.
Nevertheless, it’s nonetheless attainable so as to add navigational parts to a single-page web site. It’s simply that when the customer clicks a hyperlink or menu button, they’ll immediately be transported to the related vacation spot on the web page, relatively than being despatched to a very totally different web page.
When to think about a one-page web site
Let’s take into account the principle the explanation why you would possibly select a one-page web site template over a basic web site.
👍 One-page web sites might give you the results you want if:
- Your content material matches naturally onto a single web page
- You need to showcase your skilled abilities via a web based portfolio
- You need web site guests to finish a particular motion (like shopping for a single services or products, or finishing a contact kind)
- You don’t have the time or finances to construct a full, multi-page web site
- Your services or products is easy sufficient to elucidate in a single web page of content material
On the flip aspect, there are some eventualities by which a single-page web site virtually actually isn’t the best match for you.
👎 One-page web sites most likely gained’t give you the results you want if:
- You need to publish weblog content material to convey folks to your web site
- You’re planning to take a position closely in SEO (extra on this later)
- You promote a variety of services throughout a number of classes
- You need to construct devoted net pages for various buyer varieties
- Your services or products is just too complicated to elucidate on a single web page
- You need a scalable web site which you can simply increase whenever you enter new markets, goal new prospects, or launch new merchandise
Advantages of a single-page web site
By this stage, it needs to be clear whether or not or not a single-page web site is a viable answer for what you are promoting. Now, let’s take into account a number of the key benefits these stripped-back websites supply over basic, multi-page websites:
Simple to navigate
Sick of aimlessly clicking round web sites to seek out what you’re on the lookout for? So is everybody else.
Complicated navigation is an enormous problem for a lot of web sites, making it powerful for guests to trace down related info. If they will’t discover that info, they’ll virtually actually bounce — and so they most likely gained’t come again.
This isn’t such an issue for single-page web sites, the place all the things is laid out on one web page. No extra grappling with complicated navigation menus; you simply have to scroll down to seek out out extra.
It’s the best attainable person expertise.
Clear person journey
One-page web sites are usually constructed round one motion — like persuading guests to purchase a single product or join a particular on-line course.
That makes for a easy, clear person journey the place you reveal extra info as potential prospects scroll additional down the web page. It typically seems one thing like this:
- High of web page: Briefly clarify your supply and who it’s for.
- Center of web page: Introduce additional options and advantages.
- Additional down web page: Reveal social proof via testimonials and buyer critiques.
- Backside of web page: Persuade the person to take motion via a “Purchase Now” button or a lead seize kind.
All of it feels very pure.
Cell-friendly expertise
Since late 2019, cellular customers have accounted for at the least 50% of complete world web site visitors.
That’s an enormous tick within the field of one-page web sites.
Why? As a result of cellular looking is constructed for scrolling — and that’s precisely what you get with a single-page website.
With no complicated menus to navigate or hyperlinks to click on, they’re typically simpler to get round on cellular than their multi-page equivalents.
Larger conversions
Basic web sites are constructed round a variety of various objectives and actions.
As an illustration, take into account a typical e-commerce retailer. At any given time, it’d need guests to…
- Be taught in regards to the group’s dedication to sustainability
- Apply for vacant jobs on the firm
- Join the model’s publication
- Comply with the model’s numerous social media channels
- Learn their newest weblog submit
…and that’s with out even mentioning the shop’s fundamental, overarching objective of driving gross sales.
In contrast, single-page web sites are typically laser-focused on driving a particular motion, which may help them generate extra (and extra precious) conversions.
Excellent for Storytelling
An astonishing 94% of shoppers agree that high-quality content material “tells story”.
Once more, single-page web sites thrive right here. They’ve a transparent begin, center, and finish (AKA the highest, center, and backside of the web page), which makes it comparatively simple to weave a compelling narrative.
It’s far more durable to realize the identical factor throughout a basic web site with lots of, and even hundreds, of pages and virtually infinite attainable person journeys.
Drawbacks of single-page web sites
After all, a one-page web site isn’t a silver bullet assured to work for each enterprise sort. There are some vital drawbacks to the single-page method, together with:
Restricted web optimization potential
SEO (web optimization) methods rely closely on figuring out high-value key phrases, then focusing on them via particular person class, service, and product pages and weblog posts.
With a single-page web site, you’ve solely acquired — guess what? — one web page to play with, supplying you with far fewer alternatives for efficient key phrase focusing on.
Additionally, you possibly can’t make the most of some of the efficient web optimization ways: inside linking.
Inner linking is about enhancing the search efficiency of your most vital pages by linking to them from a lot of different pages.
Clearly, in case your web site solely includes a single web page, there’s no scope for inside linking.
Lack of flexibility
One other main disadvantage of single-page web sites: they provide you minimal scope for getting into new markets or focusing on new prospects.
Why? As a result of they’re designed to advertise a single motion for a sure sort of buyer. When you department out to totally different actions and prospects, they will turn out to be unworkable, quick.
After all, if you happen to’ve acquired no plans to step outdoors of your present area of interest, this isn’t an issue.
However it’s unattainable to say what what you are promoting will seem like in 12 months or 5 years, and also you won’t need to really feel like your web site’s holding you again.
Intimidating format
Since you’ve acquired to include all of your precious content material in a single place, one-page web sites typically look fairly… lengthy.
This could be a little intimidating to first-time guests, who’re instantly introduced with a seemingly endless column of textual content and visible parts.
In the event that they’re on the lookout for a particular piece of details about your services or products, they may not need to scroll down via a number of screens of content material to seek out it.
6 important parts of a one-page web site
Satisfied {that a} single-page web site is best for you? Listed below are six key parts to tell your design:
A transparent objective
Step one when creating any web site or touchdown web page is to outline a transparent goal.
Are you promoting a services or products? Showcasing your expertise in a particular subject? Selling a web based course or occasion?
Setting a objective helps to information the design and content material creation processes.
Logical, linear construction
If guests need to always scroll up and down the web page to seek out all the data they should make a shopping for determination, you haven’t constructed an efficient one-page web site.
Plan your construction to make sure would-be prospects are sufficiently clued-up by the point they attain the underside of the web page.
Distinguished CTA
Consider a name to motion (CTA) as a signpost in your web site that tells guests what to do subsequent, like shopping for a product or signing up for a web based course.
Add CTAs in distinguished places all through your single-page web site, like this instance from on the spot espresso model st33p:
Failing to incorporate clear CTAs can depart guests confused, which can probably hurt your conversion charge.
Product/service description
With out wishing to state the plain, it’s arduous to promote a services or products with out an enough description. Consider this part because the “pitch” in your services or products: why ought to folks purchase it?
Deal with advantages relatively than options. For instance, take a look at all the advantages in these copy samples from sleep know-how firm Somvai:
- “Somvai makes use of radar sensing to gently wake you up on the good cut-off date to make you really feel most energized”
- “You may inform Somvai when you want to be up by, and it offers you the very best nap inside that point”
- “Somvai will rhythmically pulse its lights so that you can comply with together with your respiratory, serving to you go to sleep sooner”
That makes for a much more engaging “promote” than merely explaining that the product has flashing lights and a built-in countdown timer.
Social proof
Guests to your website don’t need to hear you endlessly discussing the brilliance of your services or products — they need to know what actual prospects assume.
Certainly, 98% of customers say critiques are an “important useful resource” when making buy choices.
In addition to studying buyer critiques and testimonials, shoppers need to hear from authority figures like:
- Excessive-profile publishers
- Influencers and thought leaders
- Accreditation our bodies (just like the Higher Enterprise Bureau)
All that stuff is called “social proof”, and it performs a key position in persuading potential prospects that what you are promoting is legit.
There are many methods to show social proof past the compulsory Trustpilot or G2 brand.
As an illustration, Pull Programs incorporates the logos of its high-profile business companions…
…and in addition shares information tales from big-name publishers like Bloomberg and Quick Firm:
Contact info
Final however not least, don’t overlook to embrace your contact particulars.
To be clear, that doesn’t simply imply linking to your social media profiles. Positive, you are able to do that too — however before everything, you want to give folks a direct line to your help crew, like an e mail deal with, telephone quantity, or contact kind.
If you happen to don’t, there’s an actual danger that would-be prospects will merely look elsewhere, with three-fifths of shoppers saying it’s “important” for companies so as to add contact info to their web sites.
5 one-page web site examples to encourage you
Eager to construct your first one-pager, however unsure the place to begin? Try 5 of our favourite single-page web site examples:
KNOB
Recover from the horrible title, as a result of KNOB provides us an outstanding instance of the right way to construct a single-page web site to advertise a product launch.
This website builds anticipation by highlighting the product’s eye-catching design via engaging imagery. And it incorporates a easy, hanging CTA urging guests to enroll in the model’s publication to affix the “waitlist” forward of the launch date.
That means, the model can be in contact with potential prospects.
Idea Capers
Assume one-page web sites need to be easy? Assume once more, as a result of this one-pager for the artistic card recreation Idea Capers is each stunning and extremely refined.
Virtually each factor of the web page is interactive, from the instance taking part in playing cards on the high of the web page to the draggable blocks within the footer. It’s actually a pleasure clicking round to see what occurs subsequent, which suggests you truly get pleasure from studying in regards to the product.
Importantly, this website additionally will get the fundamentals proper by incorporating a number of distinguished CTAs all through the web page.
KreativePro
Promoting on-line programs is all about constructing belief together with your viewers by demonstrating your abilities and credentials.
KreativePro clearly understands this. Its one-page web site is crammed stuffed with social proof, together with awards and accreditations, buyer testimonials, and the model’s Trustpilot evaluation rating.
The positioning additionally successfully pitches KreativePro’s programs via subheadings discussing:
- The “downside” of different artistic design programs
- The “answer” that KreativePro gives
- Who would profit from KreativePro’s programs
This makes it simple for would-be prospects to determine whether or not KreativePro is true for them.
Moritz Petersen
Moritz Petersen is an online developer who’s constructed a portfolio-style single-page web site to showcase his greatest work.
Consideration to element is clearly an enormous deal for Moritz: he mentions it within the above-the-fold introductory copy, however it’s additionally evident via the design of his one-page website — from the fashionable scrolling testimonial banner to the interactive playing cards within the portfolio part.
Importantly, the aesthetics by no means interrupt the location’s performance. Whichever part you’re studying, the “Undertaking request” CTA is at all times seen on the top-right of the display screen.
Arts District Kitchen
At first look, Arts District Kitchen’s web site seems like a basic, multi-page website because of the top-of-the-page navigation menu.
In actuality, it’s a skillfully designed single-page web site that accommodates all the things a possible restaurant customer must know: location, opening hours, the menu, and even a bit of back-story about how the enterprise began.
We additionally love how Arts District Kitchen provides would-be prospects a number of methods to get in contact by together with its social handles, telephone quantity, and a built-in contact kind.
Construct your single-page web site with AWeber
On the lookout for a one-page web site builder? AWeber’s touchdown web page builder is the proper answer, permitting you to:
- Get began quick by selecting from 100+ mobile-responsive touchdown web page templates
- Develop your advertising record via on-site lead seize varieties
- Monetize your single-page website with checkout performance for one-off or recurring funds
- Measure and optimize your efficiency by integrating Google Analytics and Meta’s monitoring pixel
- Join or purchase a customized area to ascertain belief and construct your model
- Design stunning photographs utilizing our built-in Canva integration
Able to construct your first single-page web site?
Join your free AWeber account right this moment!
