On this put up, we’ll present how we enabled our customers to make appointments in real-time by way of emails — all obtainable slots for 2 weeks forward bought booked inside simply an hour.
Little prehistory
Beforehand, you may solely share a hyperlink to Cally.ru (they’ve an English model of the instrument) or Calendly, or some other on-line appointment scheduling software program, by way of e mail in order that customers might see obtainable slots.
Being impressed by our expertise in sending AMP kinds in emails as a substitute of normal Google kinds, — which really confirmed a 5.2 greater conversion, we wished to allow our customers to additionally e book appointments straight in emails. Thus, we wanted to develop an AMP module that will allow us to do it.
As a third-party appointment scheduling software program, we picked Cally.ru.
Integrating with them and testing emails took us solely two days.
And the outcomes have been spectacular.
The way in which it was carried out
We designed an e mail, during which we advised our customers that straight in emails they might schedule a reside demo with our buyer assist representatives.
In Cally, we:
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constructed a reside time-table with obtainable slots;
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then we specified our time zone — while you do it, your customers will see your obtainable hours in response to their time zones as soon as they select it in e mail. Cally would convert it routinely, with out your intervention;
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ready responses that our customers would see in emails upon reserving an appointment – like your demo has been booked, we’re ready for you on a scheduled day;
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Cally constructed a JSON file on their facet so that each one slots and different info will get pulled into the template from their servers in real-time;
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copied the API key to insert it into our HTML template.
On our facet:
Our e mail was able to go!
The schedule that we constructed along with Cally contained AMP parts, so we despatched this e mail solely to these contacts who use Gmail, as AMP is presently supported solely by Gmail and Mail.ru.
Outcomes of this marketing campaign
The variety of subscribers who obtained this e mail was solely 300 as a result of we might supply solely 50 timeslots for demos — solely 5 hours a day.
30 of those time slots bought booked inside an hour. Different slots bought booked throughout the subsequent 2 hours. In different phrases, we bought a full schedule in simply 3 hours, and most significantly, each sixth person accepted our supply. Which makes the conversion charge extraordinarily excessive — virtually 17%.
Necessary to notice:
You should use some other on-line appointment scheduling software program, like Calendly, Bitrix, Simplybook, and so forth. See the complete listing on Capterra.
You’ll simply have to ask them to offer you an API key, not simply the embed hyperlink.
On your comfort, we’ve constructed an e mail template with embedded time slots that you should use throughout a number of appointment emails.
Enable your customers to e book time for appointments straight in emails
You’ll simply have to edit them and join emails to Stripo Knowledge Supply, and take away/add timeslots manually each time earlier than you ship this e mail to your purchasers.
Remaining ideas
This was an excellent expertise — a minimum of 50 prospects of ours bought to know our instrument higher. All of them confirmed up on the scheduled time.
That is one other marketing campaign that proves the facility of AMP and exhibits our care about our customers by permitting them to make as few steps as potential to succeed in a aim.
Expertise the facility of AMP to make customers’ life simpler and to extend your conversion
