If you wish to see success on TikTok, it’s essential to learn to get extra eyes in your content material. A part of your TikTok advertising technique ought to deal with constructing a following, however a very powerful half ought to emphasize get extra views on TikTok. Extra views imply extra engagement; extra engagement means constructing a strong social media following.
All through this text, you’ll study extra about what a TikTok view is, why they matter, plus 12 methods to get extra views in your TikTok movies.
What is taken into account a view on TikTok
It looks as if each social media platform has totally different guidelines for what dictates a “view.” On YouTube, a view is simply counted as soon as somebody has been watching your video for 30 seconds. On Fb, it’s when somebody has watched your video for 3 or extra seconds.
On TikTok, a view is counted the second somebody lands on considered one of your movies. Even when they scroll away instantly, it’s nonetheless counted as a view.
How a lot does TikTok pay for every view?
There’s no set charge that TikTok pays per view. Nevertheless, high creators have said that they acquired round two to 4 cents for every view on their movies attributable to income earned from the TikTok Creator Fund.
Must you purchase views on TikTok?
By no means must you ever purchase likes, views, followers or every other kind of social media metric. The numbers may look good on paper however inflated metrics received’t translate to long-term success. In the long run, this may occasionally really hurt what you are promoting, as this may occasionally violate TikTok’s Phrases of Companies and Neighborhood Pointers.
As an alternative, observe our suggestions for getting extra views on TikTok organically—and put that pockets away.
Why views matter on TikTok
Views are an vital TikTok metric. Views showcase what number of instances folks have seen your movies. The extra views you get, the extra your movies are proven, recommended and shared.
Greater than that, the extra views you get on TikTok, the extra possible you might be to obtain different varieties of engagement—feedback, follows, shares. Whereas your observe rely is the probably option to measure an account’s dimension, your view rely—the folks really seeing your movies—issues simply as a lot.
It’s worthwhile to learn to get extra views on TikTok with the intention to develop your account, attain a wider viewers and positively influence what you are promoting’s backside line.
Tips on how to get extra views on TikTok: 12 important methods
In the event you’re searching for methods to extend your views on TikTok, strive these 12 methods and measure your enhancements.
1. Add hashtags to your content material
Hashtags exist on almost each social media platform as a option to categorize, tag and seek for content material, and TikTok is not any totally different. TikTok hashtags are used equally—however will also be used for developments and challenges.
Utilizing hashtags might help much more TikTok customers uncover your content material and enhance your view rely. Nevertheless, it’s essential to be strategic about your hashtag use.
Be sure you’re utilizing hashtags which are each related to your content material and are standard, making certain you may generate some attain out of your hashtags.
Listed here are a number of key methods to seek out one of the best hashtags:
- Take note of hashtags your rivals are utilizing
- Use a device like TikTok Hashtags to seek out standard choices
- Begin typing hashtags into the caption and let TikTok autopopulate choices
- Flick through the For You Web page to find trending hashtags
Right here’s an instance of how one can incorporate hashtags into your caption to assist enhance your attain:
2. Create a multi-part collection
In the event you’ve created a video that has carried out effectively, use that to your benefit. Make it a multi-part collection by arising with extra content material of an analogous nature.
For instance, the Morning Brew workforce created a video translating phrases into company converse. Their viewers beloved it, so that they’ve began creating extra. Within the TikTok video beneath, that is half 4 in a collection that they will maintain constructing on, so long as they will generate extra content material for it.
TikTok permits customers to create playlists now, so you may even add all the components of every collection to an inventory, making it straightforward for customers to view all related movies inside one single feed.
3. Embrace standard music
Use standard music and sound clips inside your video content material. If somebody likes the music clip, they will click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.
Right here’s an instance of a video that Duolingo’s workforce created with the owl mascot and a pair different workforce members doing a well-liked TikTok dance together with the corresponding music.
Whilst you don’t essentially need to do a TikTok dance, incorporating trending sound bytes can nonetheless be a good way to get extra views.
4. Observe viral TikTok developments
Equally, following viral developments is one other nice option to acquire traction in your TikTok. There are various several types of developments—dances, as talked about above, challenges, memes, and many others.
One viral meme has been to make use of a clip of Jennifer Lawrence from her latest Sizzling Ones interview (an interview the place celebrities reply questions whereas consuming wings that get sequentially hotter), the place she repeats “What do you imply?” over and over. Grammarly executed this viral development completely in its video beneath.
The most effective methods to realize an understanding of viral developments on TikTok is to spend a very good little bit of time really consuming content material on the platform. Check out rivals and different model accounts, however merely scroll for a bit every week as effectively to be sure you keep up-to-date on new TikTok content material concepts.
5. Know your audience
Who’s your audience? Understanding your buyer and who you’re making an attempt to achieve on TikTok might help you to create content material that they actually wish to see. If you create content material that your audience really enjoys, they’re going to be extra prone to interact with it, share with their mates and observe your account—all of which results in much more views.
Begin by making a buyer persona. Put collectively a profile of precisely who you’re making an attempt to achieve—particularly whenever you use social media information to take action. This can provide you an understanding of which varieties of content material every persona can be keen on consuming.
Subsequent, analyze your rivals. What are they posting? Higher but, which of their posts will get essentially the most views and engagement? How will you incorporate related methods along with your audiences?
Then begin creating. Cater your content material to your particular viewers. And modify your content material technique based mostly on their reception.
6. Discover one of the best instances to submit on TikTok
Posting on the proper instances may also guarantee higher odds of your viewers seeing your content material. In response to our information, the finest instances to submit on TikTok embody:
- Tuesdays from 2 to six p.m.
- Wednesdays from 2 to five p.m.
- Thursdays from 3 to five p.m.
Nevertheless, they will change by trade and by model. To seek out your individual finest instances to submit, take note of your TikTok analytics and when your viewers is probably to be on-line.
7. Cross-promote your movies
Share your TikTok movies on different platforms to additional unfold the phrase. You may simply share them to Instagram Tales, or you may repurpose TikTok movies as Instagram Reels or YouTube Shorts. Take into account additionally sharing hyperlinks to your TikTok movies on X (previously referred to as Twitter) with the intention to solid a wider internet.
8. Create movies from feedback
If somebody feedback on a video with a query, you may reply to it as a textual content remark or reply with a brand new TikTok video. Doing the latter creates a hyperlink from the brand new video to the previous. These keen on seeing what the remark stemmed from will then go watch the unique video, netting you much more views.
As you may see on this instance from Persona Cosmetics, you an use this tactic as a option to announce product restocks. The workforce used this remark to showcase the performance and house of the favored make-up bag with different Persona Cosmetics merchandise to announce that the “bag is again.”
9. Duet/sew standard movies
One other option to create new TikTok movies is by dueting or stitching an current TikTok video. A sew performs a part of an current video earlier than you are taking over with your individual recorded video. It’s a good way so as to add further context or commentary to another person’s video.
A duet, such as you see beneath from OREO, locations your video alongside an current video. That is good for reacting to a different video, like OREO did with an ice cream sandwich recipe utilizing its cookies as a most important ingredient.
Incorporating duet and sew movies into your technique will be a good way to generate extra views—particularly in case you use movies from well-known creators.
10. Work with influencers
Talking of well-known creators, partnering with them as a part of your influencer advertising technique will be a good way to achieve a fair wider viewers on TikTok. If customers see a well-recognized face, comparable to a social media influencer, athlete or celeb, they’re prone to stick round and watch, share and observe your content material.
Equally, you probably have influencers create content material that includes your model on their very own channels, their viewers might faucet over to your profile and begin watching a few of your movies.
Right here’s an instance of an influencer advertising marketing campaign that Chipotle did with a well-liked meals reviewer on TikTok.
11. Take part in TikTok challenges
There are various several types of TikTok challenges, however the primary two varieties are branded challenges and neighborhood challenges. Branded challenges are challenges that relate again to your services or products and that your model creates as a option to interact your viewers. Neighborhood challenges are began by creators and TikTok customers.
Strive creating a novel branded problem in your viewers to take part in to see how a lot attain you may generate. Or, maintain a watch out for neighborhood challenges that make sense in your model or product to affix. TikTok challenges can do wonders in your attain.
12. Create plenty of content material
Lastly, create lots of content material. TikTok recommends posting 1-4 instances/day, and if you wish to sustain the momentum and actually develop your account, it’s a good suggestion to share as a lot content material as usually as you may.
Take into account batch creating content material so that you’ve lots to share for per week or two earlier than it’s essential to create extra. Put up day by day at a minimal—extra, in case you can—with the intention to enhance the variety of views your TikTok account can get. In truth, it might be price making a social media content material calendar to assist plan your TikTok content material upfront.
Begin getting extra views on TikTok
Improve your TikTok views and begin rising your account. Construct a strong TikTok and social media advertising technique so you may enhance views, followers, attain and a lot extra. With a strong basis, you may generate gross sales and consciousness for what you are promoting by TikTok.
