Google provides touchdown web page load time to High quality Rating
In 2008, Google AdWords confirmed a brand new addition to High quality Rating: touchdown web page load time.
Google mentioned they did this for 2 causes:
First, customers have the most effective expertise after they don’t have to attend a very long time for touchdown pages to load. Interstitial pages, a number of redirects, excessively gradual servers, and different issues that may improve load instances solely hold customers from getting what they need: details about your online business. Second, customers usually tend to abandon touchdown pages that load slowly, which may damage your conversion charge.
– Inside AdWords, Touchdown web page load time will quickly be integrated into High quality Rating
And what did Google contemplate to be too gradual? Google was sometimes obscure, telling Search Engine Land:
- “Our objective is to encourage advertisers with touchdown pages which are excessively gradual to hurry up their websites. It’s not doable to offer an actual variety of seconds above which we’d contemplate a web site to load ‘slowly,’ since we alter for regional and nation variations in common load instances.”
Learn all about it in Load Time Confirmed As AdWords High quality Rating & New Class Exclusion Function.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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