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SAN FRANCISCO – August 11, 2022 – Traackr, a number one influencer advertising platform, immediately introduced that it has been acknowledged as winner of the “Finest Influencer Advertising Administration Platform” award within the fifth annual MarTech Breakthrough Awards program performed by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest firms, applied sciences and merchandise within the world advertising, gross sales and promoting know-how business immediately.
Traackr is the end-to-end platform that empowers world manufacturers to run best-in-class influencer advertising applications, offering a single system of document to consolidate influencer discovery, analysis and administration, and allow standardized measurement of paid and natural influencer campaigns and applications.
The corporate gives the most important and most complete influencer database, with highly effective, customizable search filters. Additionally, its wealthy set of KPIs and unparalleled aggressive insights have enabled manufacturers to obviously measure efficiency on the market, program and marketing campaign ranges. Traackr additionally expanded its data-driven capabilities in the course of the pandemic to assist advanced, multi-brand, world applications throughout the funnel, together with social commerce and affiliate applications.
“Manufacturers leveraging our platform to drive influencer campaigns outperform their opponents in visibility, impression, and model belief,” stated Pierre-Loïc Assayag, CEO and co-founder of Traackr. “At Traackr, we imagine essentially the most impactful advertising channel immediately is the trusted relationship. Our mission is to empower wonderful manufacturers to earn consideration, create belief and construct model love.”
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, arduous work and success in a spread of promoting, gross sales and promoting know-how associated classes, together with advertising automation, market analysis and buyer expertise, AdTech, SalesTech, advertising analytics, content material and social advertising, cellular advertising and lots of extra. This 12 months’s program attracted greater than 2,950 nominations from over 18 totally different international locations all through the world.
“Whereas influencers provide a singular lens for a model to narrate to its neighborhood, for advertising professionals it’s been difficult to reveal the impression of influencer advertising,” stated James Johnson, Managing Director at MarTech Breakthrough. “Traackr addresses this problem head-on, with a breakthrough know-how platform and workforce of consultants, enabling entrepreneurs to measure a manufacturers’ efforts, perceive what’s working, and make the best choices. We’re proud to award Traackr with our ‘Finest Influencer Advertising Administration Platform’ award for 2022.”
Traackr stays forward of the curve by frequently releasing new capabilities to assist the influencer advertising workflow and empower entrepreneurs to develop genuine, ROI constructive relationships with their influencers.
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About Traackr
Traackr is the data-driven influencer advertising platform, offering the intelligence and instruments wanted to run impactful applications at scale. The platform allows entrepreneurs to optimize investments, streamline campaigns, and orchestrate world applications. Traackr powers essentially the most superior influencer advertising applications on this planet for manufacturers together with L’Oréal, Shiseido, Revlon, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Study extra at www.traackr.com.
About MarTech Breakthrough
A part of Tech Breakthrough, a number one market intelligence and recognition platform for world know-how innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising, advert and gross sales know-how firms, merchandise and other people. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising know-how firms and merchandise in classes together with advertising automation, AdTech, SalesTech, advertising analytics, CRM, content material and social advertising, web site, SEM, cellular advertising and extra. For extra info, go to MarTechBreakthrough.com.
Contacts
Heather Sliwinski
Changemaker Communications for Traackr
heather@changemakercomms.com
