Earlier than “Traylor,” the Eras Tour showcased the financial powerhouse that’s Taylor Swift. There appeared to be no recession in sight as tens of millions went to Ticketmaster to seize their seat to see the one and solely Taylor Swift. There have been meltdowns, TikTok reside movies of the tour and extra. Now there may be an upcoming live performance film that’s highly effective sufficient to make the gods of horror shift their premiere date in the midst of the spooky season.
Briefly, the world is now “Taylor’s Model.”
The NFL found this energy just lately, and the “Traylor” jokes about her placing Travis Kelce and the Kansas Metropolis Chiefs on the map started. Whether or not you’re a diehard soccer fan or are simply watching the Tremendous Bowl for the commercials, there may be an oz of fact on this assertion. For Taylor’s followers who aren’t soccer diehards, her newest relationship is a door to that world that many will enter for the primary time, and it’s paying dividends. Right here’s what manufacturers can find out about passionate fandoms on the subject of Swifties and their large shopping for energy.
A vivid spot in a bleak financial system
The Chiefs-Bears recreation confirmed a 68% enhance in girls’s viewership 18-49 when in comparison with the earlier week’s viewership and a 400% gross sales spike in Travis Kelce jerseys.
The summer time financial system was an extra testomony to the facility of Swifties and their skill to be a vivid spot in what appeared like a bleak financial system. Taylor’s Eras Tour proved that the place there have been girls, there was cash. A whole lot of it. Billions, to be actual.
