Popular culture, with its ever-changing tendencies, offers a novel avenue for manufacturers to insert themselves into the dialog and seize the eye of their audience, however you possibly can’t insert your model into the dialog when you don’t know what persons are speaking about. The manufacturers with probably the most agile and culturally attuned groups have the best alternative to put declare to consideration as an alternative of being the fiftieth model to make a Roman Empire joke.
Should you can’t convey your self to care about what your audience cares about, how are you going to join with them and their cash?