The skincare class has continued to rise in recognition amongst creators and their audiences.
In response to our latest State of Affect report, which analyzed knowledge evaluating H1 2024 vs H1 2023 so as to establish magnificence influencer advertising traits, skincare was the wonder class with probably the most progress, beating out make-up/beauty, perfume, and hair care. Extra particularly, skincare content material noticed a 44% improve in engagements and 49% improve in video views year-over-year.
One of many traits that emerged throughout this H1 2024 time interval was content material associated to PHA (or Polyhydroxy Acid) toners. Preserve studying to be taught concerning the magnificence influencer advertising pattern, and what creators and types are driving it ahead on social media.
PHA Toner: Trending in Magnificence Influencer Advertising and marketing
In response to Traackr’s magnificence influencer advertising knowledge, creators and their audiences have proven an elevated curiosity in content material mentioning PHA toner. In response to each magnificence creators and pores and skin/well being consultants, a PHA toner may also help of us exfoliate and hydrate their pores and skin, main to higher pores and skin tone and doubtlessly aiding with minimizing indicators of ageing.
Content material Mentioning PHA Toner Phrases, Evaluating H1 2024 vs H1 2023
- +94% activated influencers
- +69% mentions
- +1% engagements
- +68% video views
There was a variety of merchandise and types that had been talked about alongside this pattern, a few of the hottest of those included Korean manufacturers like Anua and Abib, together with manufacturers like The Inkey Listing, Biodance, and extra.
A few of the creators that produced excessive performing content material mentioning PHA toner included:
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