Wednesday, August 21, 2024
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Trending in Magnificence Influencer Advertising I Traackr


Glazed donut nails, latte make-up, cinnamon cookie butter hair… there have been many meals themed magnificence developments which have come on to the scene not too long ago.

In summer season 2023, the “tomato woman” pattern took over on social media. It wasn’t nearly tips on how to do your make-up, however about bringing the colour pink into your complete summer season temper board (outfits included).

Whereas we haven’t seen an identical holistic colour pattern this summer season, we’ve got seen an increase in one other food-themed colour palette.

Peach Make-up: Trending in Magnificence Influencer Advertising

In keeping with Traackr’s information, creators and their audiences look like all for peachy make-up. This curiosity ranges from peach coloured blush, to eyeshadow, to lip merchandise, to paint corrector/concealer, and extra. 

Content material Mentioning Peach Make-up Phrases, Evaluating H1 2024 vs H1 2023

  • +20% activated influencers
  • +26% mentions
  • +25% engagements
  • +70% video views  

There was a variety of merchandise and types that had been talked about alongside this pattern, a number of the hottest of those included Huda Magnificence, Kylie Cosmetics, NYX, Fenty Magnificence, Haus Labs, Make Up For Ever, Estée Lauder, MAC Cosmetics, and e.l.f. make-up.

Relating to sort of content material, there have been fairly just a few creators driving this pattern with GRWM (prepare with me) movies, full glam seems, pure magnificence seems, and extra. And, a number of the creators that produced excessive performing content material mentioning peach make-up included:

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