Lip make-up has come a great distance for the reason that traditional crimson lipstick reigned supreme. Now creators and shoppers have a plethora of merchandise obtainable to them from tinted lip balms, to lip oils, to melting lipsticks, and extra.
The colours and creativity in lip make-up has grown, too, with many opting to create and share customized, or favourite “lip combos”.
Regardless of the desire to lock in a go-to lip combo, there are nonetheless fairly a couple of lip make-up tendencies that make it on social media. The one which’s risen on-line just lately (and has been noticed in magnificence influencer advertising campaigns) is a really particular, and summery shade…
Berry Lips: Trending in Magnificence Influencer Advertising
In response to Traackr’s magnificence influencer advertising information, creators and their audiences have proven an elevated curiosity in berry coloured lip mixtures. Up to now 12 months, extra creators have talked about lip merchandise with berry coloured tones, or created lip mixtures which are aimed toward making a pigmented berry look.
Content material Mentioning Berry Lips Phrases, Evaluating H1 2024 vs H1 2023
- +156% activated influencers
- +141% mentions
- +19% engagements
- +145% video views
There was a variety of merchandise and types that had been talked about alongside this pattern, among the hottest of those included Milk Make-up, NYX Cosmetics, e.l.f. Make-up, Saie Magnificence, Charlotte Tilbury, Huda Magnificence, Covergirl, L’Oréal Paris, and extra.
A few of the creators that produced excessive performing content material mentioning berry lips included:
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