Sneakers have made a comeback.
Whether or not it’s minimalist or maximalist, road type or excessive vogue, sneakers are getting integrated into extra seems to be. And, they aren’t simply there for consolation’s sake, they’re there for seems to be too. Creators and customers aren’t simply sporting sneakers with informal seems to be, but additionally dressing them up with attire, skirts, slacks, and extra historically “formal” seems to be.
Because the curiosity in sneakers amongst the style group has grown, just a few manufacturers have stood out as favorites. After analyzing knowledge from the previous yr, Traackr found that Adidas is a type of prime model favorites.
Preserve studying to find a few of the creators and developments which might be incorporating Adidas sneakers.
Adidas Sneakers: Trending in Trend Influencer Advertising
In keeping with Traackr’s vogue influencer advertising knowledge, creators and their audiences have proven an elevated curiosity in Adidas sneakers. Particularly, previously yr creators and their audiences have proven an elevated curiosity in Adidas Sambas, SL72s, and Spezials.
Content material Mentioning Adidas Sneakers, Evaluating Jan 2023 – Aug 2023 vs Jan 2024 – Aug 2024
- +92% activated influencers
- +82% mentions
Unsurprisingly, the vast majority of the highest performing content material have been GRWM (prepare with me), OOTD (outfit of the day), or images and movies the place creators confirmed how they type outfits with Adidas sneakers. Among the creators that produced excessive performing content material mentioning Adidas sneakers:
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