Punters who had been nervous about the best way Marks & Spencer handled its elf (thwacking it with a stick and doubtlessly chucking it in a confetti blaster) shall be very completely happy to see that vacation firm Tui is giving all of the elves a post-Christmas sunshine break.
Leo Burnett has created a complete collection of vacation situations, all set to Ricky Martin singing Livin’ La Vida Loca, and the result’s a joy-filled glimpse into the heat and good occasions of a vacation within the solar.
Sara Ali, director of brand name and content material at Tui UK&I, stated: “Shaking up the yearly providing of Christmas cliches, our first Christmas marketing campaign celebrates the sensation of downing instruments and absorbing some a lot wanted ‘me-time’. We’re all the time in search of other ways to interact with our viewers as a part of our Stay Blissful promise, so we’re very excited to unfold some festive cheer this yr.”
Chaka Sobhani, CCO at Leo Burnett UK and world, stated: “That is the primary ever Christmas advert for Tui and we wished to ensure the enjoyment and happiness all of us really feel on our holidays was mirrored in our elves journey as they head for the solar with Tui, calm down by the pool, get pleasure from a therapeutic massage and even discover love. As we enter the chilly winter months, we hope this marketing campaign provides us one thing to look ahead to and plan for the summer time.”
Historically, vacation corporations flood our screens from Boxing Day however in going early, Tui and Leo Burnett have created a welcome break from the frenetic, excessive stress construct as much as Christmas.
MAA inventive scale: 8
