SheBuysTravel is a longtime, trusted, and actionable data supply for girls with a spirit of journey. Tens of millions of discerning and curious ladies come to SheBuysTravel annually for steerage on journey locations, merchandise, and experiences. SheBuysTravel writers have been there and packed that. We share the most effective methods to journey — with household, with associates, and solo — and the most effective gear to take alongside.
Q: Are you able to give us a high-level overview of SheBuysTravel?
A: SheBuysTravel experience is concentrated on constructing model consciousness and crafting gross sales funnels that drive our viewers to transform. Now we have efficiently partnered with locations, services and products, delivering thousands and thousands of {dollars} in gross sales.
Q: What are the highest methods you promote manufacturers?
A: Content material is the muse for all of our campaigns. From there, we promote manufacturers and locations by way of video, publication, social media and advert units.
Q: What’s the complete attain of your viewers?
A: In 2023, SheBuysTravel reached over 10 million ladies throughout all platforms.
Q: Are you able to share some insights about your organization’s viewers and demographics?
A: As you may guess, the SheBuysTravel viewers is primarily feminine (68%), cellular first (72%) and vary in age from 25 to 54. SheBuysTravel readers need worth for his or her journey spend they usually need firsthand personalised data. They do their homework on the subject of journey. They use a number of platforms to analysis locations, merchandise and actions.
Q: Which verticals carry out the most effective with SheBuysTravel?
A: Accommodations and resorts carry out the most effective adopted by merchandise in our packing lists and product guides that save her buying money and time.
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: A luxurious resort engaged with us to drive a decrease click-through charge than they had been in a position to obtain immediately, and to drive bookings. Now we have created a number of campaigns for this consumer and the latest, which began in January 2024, delivered a 26% ROI thus far.
Q: What’s one thing distinctive about SheBuysTravel?
A: SheBuysTravel is a shopper wealthy content material platform focused to ladies AND a advertising company that curates audiences utilizing digital property. That is essential to our companions as a result of we are able to jumpstart campaigns rapidly, distribute content material amongst a number of platforms to achieve various audiences and pivot on a dime when wanted. SheBuysTravel content material is authentic — 90% of our 75 writers are educated journalists who write from firsthand expertise.
Q: Any business developments or insights to share with manufacturers?
A: Girls are more and more conducting thorough analysis earlier than making a purchase order. They flip to on-line content material and social media movies to remain knowledgeable via trusted third-party sources. Once we present private experiences and context across the manufacturers we promote, we discover a major enhance in click-through charges and conversion charges. The narrative surrounding the merchandise and types is essential.
Q: Why ought to manufacturers need to work with SheBuysTravel?
A: Including on to our response above about how we’re distinctive, all SheBuysTravel campaigns are personalized for the consumer, with high-touch service, assured deliverables and devoted challenge administration. Our staff has been working collectively for over 10 years. We LOVE what we do.
TUNE prospects can request an introduction to SheBuysTravel immediately within the TUNE Community.
Questions? Click on right here to talk with one in all our specialists.
Writer
Tie Davidson is a seasoned veteran within the Affiliate Advertising house. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his business data and experience with manufacturers, businesses, and media companions, whereas offering schooling and help for his or her program recruitment efforts. Tie presently resides in NYC, and spends his spare time as an area meals influencer and life coach.
