Monday, November 20, 2023
HomeMobile MarketingTUNE's Favourite Trade Articles and Content material from Each Month of 2022

TUNE’s Favourite Trade Articles and Content material from Each Month of 2022


Like all good gross sales workforce, we like to remain on high of trade goings-on right here at TUNE. We’re continually sharing information and views throughout TUNE Slack channels, opening up the ground to insightful, entertaining, or simply plain humorous conversations. On high of protecting our groups knowledgeable, it’s an effective way to really feel extra related when everybody’s distant — for those who can’t chat by an actual water cooler, a digital one will do. 

Within the spirit of encouraging related discussions, listed below are the articles and content material items that received essentially the most engagement internally at TUNE in 2022. 

  1. January: Starting of the yr, Shopify got here out with their Way forward for Commerce Pattern Report (obtain)
  1. February: Everybody noticed the Coinbase QR code industrial in the course of the Tremendous Bowl and Department broke down the marketing campaign execution
  1. March: Martech File did a first-of-its-kind webinar the place manufacturers pitch content material publishers dwell in the course of the webinar
  1. April: Modify got here out with a beefy 66 web page report on 2022 cellular app developments (obtain)
  1. Might: TikTok introduced its first advert product to supply a income share with creators
  1. June: AppsFlyer got here out with the primary cellular app benchmarking report in June 2022 and has been updating it semi-consistently since
  1. July: Recurly launched an in depth State of Subscriptions report that breaks down developments for B2B and B2C subscription companies
  1. August: TUNE partnered with PerformanceIn on the discharge of our Final Information to Cell Associate Advertising
  1. September: Cell attribution supplier Kochava was sued by the FTC for promoting geolocation knowledge
  1. October: The TUNE workforce liked the creativity of Outback’s “Steak It To The Home” NIL marketing campaign
  1. November: Twitter thread on the GTM technique the viral sensation Gasoline App used to turn into the #1 app within the app retailer for a short while and generated 30,000 new customers per HOUR 
  1. December: Massive information got here out that Google will work with FMTC to start out distributing coupon codes in SERPs  

We’re excited to see what 2023 has in retailer for our trade and the individuals who make it potential, and to share some massive information of our personal. Joyful studying! 


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Writer

Nate Ivie

As VP of Gross sales at TUNE, Nate’s workforce focuses on enterprise gross sales for TUNE, an trade main platform that gives manufacturers, businesses, and affiliate networks the infrastructure to trace and handle their accomplice advertising and marketing actions. Previous to TUNE, Nate labored in gross sales and shopper providers at Tippr, one of many early group shopping for platforms, and Efinancial, a web based life insurance coverage brokerage. Nate obtained his BA in Social Sciences from Washington State College.

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