The product theme for 2022 could be greatest described as constructing a stable basis for future innovation. What meaning in sensible phrases is new product management and a buildup of sturdy groups prepared to maneuver TUNE into its subsequent iteration. Our aim is to assist our clients meet the thrilling future that accomplice advertising and marketing holds for all of us in 2023.
A big a part of the product initiative of 2022 has been speaking with clients, understanding the challenges in entrance of them, and crafting a imaginative and prescient for TUNE for 2023 and past. We’ll be sharing extra about this initiative within the coming months.
Whereas 2022 has been research-heavy with a ton of foundational work taking place behind the scenes, we’ve managed to ship a handful of enhancements over the previous 12 months which might be price calling out.
One of many highest-impact adjustments in 2022 was giving sign-up pages an up to date appear and feel. In lots of instances, sign-up pages are the primary impression individuals have of your accomplice program. Serving to potential companions get by means of the sign-up course of rapidly and simply reduces drop-off and will increase conversions, in the end rising program measurement and conversions.
Along with a contemporary appear and feel added to sign-up and login pages, the groups have launched numerous incremental enhancements to assist make the TUNE expertise even higher. Listed here are a number of extra highlights from 2022:
Associate and Program Administration
- Associate counts are actually seen on the Handle Associate view, giving a abstract of pending companions and program measurement.
- Pending conversion stats have been surfaced on the accomplice dashboard, giving companions deeper perception into payout statuses.
- Associate Managers can approve or deny new accomplice sign-ups in bulk.
- Admins have larger perception into inventive information being uploaded by companions.
- Responses to customized sign-up type questions are actually included within the Associate Export device.
- Displaying your program’s phrases and situations through the sign-up course of is now non-compulsory for applications which might be surfacing phrases elsewhere of their onboarding circulate.
- Expired provides are extra readily obvious within the UI.
- Supply entry requests from companions now floor the date and time that entry was requested.
Login and Safety
- Cookie and privateness phrases acceptance circulate has been streamlined, decreasing login friction.
- Login safety enhancements, together with person lockouts after too many failed makes an attempt, have been carried out to bolster total safety.
- Program Managers can now see a historical past of when phrases and situations have been accepted by companions in addition to that model of these phrases.
TUNE Pay
- E mail notification enhancements for TUNE Pay, together with:
- Automated e mail notifications about vital account actions for advertisers.
- Automated e mail notifications about vital account actions for companions.
- Further management over e mail notifications and transparency round which emails have been despatched.
- The addition of user-level notification settings.
- See this TUNE Assist article for extra info and updates.
Reporting and Analytics
- TUNE Occasion ID and up to date browser IDs have been added as choices within the Conversion Report.
- A standardization of report choices and filters has made the reporting expertise extra constant throughout reviews.
- ROI and Revenue Margin calculations have been added to Stats Reviews, assuaging the necessity to calculate these values manually.
- Further browser IDs have been added to the Occasion Tracer report.
- Conversion Report now exhibits when a conversion was modified.
- The conversion add device now helps a broader array of character choices.
Conclusion
With this basis, we’re excited to deliver extra innovation and enhancements to TUNE this yr. Regulate the TUNE weblog for bulletins about huge issues coming in 2023!
To be taught extra concerning the TUNE Associate Advertising Platform, request a demo or e mail us at [email protected].
Writer
Cale is a Senior Product Supervisor for TUNE and is concentrated on creating one of the best expertise doable for TUNE customers. Previous to TUNE, Cale labored within the e mail advertising and marketing house for 8 years, constructing instruments to assist entrepreneurs higher join with their viewers. Cale has a background in design incomes a BFA from the College of Tennessee.
