Seeking to map out your content material calendar for the 12 months forward?
This can assist – Twitter has revealed its annual occasions calendar, which highlights the entire key dates and celebrations that you simply want to remember in your planning.
The interactive calendar offers a stable overview of vital dates, which might help in your technique. You may as well filter the record by area, and by occasion sort.
You may as well obtain any particular itemizing, although the obtain itself is fairly primary – you don’t get, like, a reasonably calendar template that you would be able to stick in your wall or something.
Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless contains all the identical data, however isn’t as cool wanting.
Both approach, it could assist in your course of, as you map out your 2023 method.
Along with this, Twitter’s additionally revealed an outline of a number of the main occasions that it’ll be seeking to spotlight within the app all year long, together with a pitch to advertisers, amid the more moderen chaos on the app.
As per Twitter:
“We’re transferring extra rapidly than ever, and we’re nonetheless the place folks flip to see and discuss what’s taking place. An excellent instance is the latest FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up almost +30% from 2018. We additionally generated 7.1B views on World Cup video1, with every little thing from memes to nail-biter outcomes to historical past being made.”
There’s additionally this:
“Not solely is Twitter alive with content material and dialog round large moments, however we’re additionally rising. We noticed world mDAU acceleration in This autumn to 253.1M, pushed by a median sign-up price of greater than 1 million new each day customers throughout This autumn2.”
That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a major soar on the 238 million mDAU that Twitter reported in Q2 final 12 months, its final market replace earlier than the sale went by.
It’ll be attention-grabbing to see if that utilization stage holds, as Twitter works by its newest modifications and updates.
You may take a look at Twitter’s 2023 advertising and marketing calendar right here.
