Do you’ve gotten an energetic Twitter Group that you just wish to promote to extra potential members?
This might assist – Twitter has lastly launched its Group Highlight profile module to all Skilled Profile customers, which allows you to showcase a selected group above your tweet feed in your Twitter presence.
As you possibly can see on this instance, shared by Twitter engineer Dongwook Chung, Group Highlight is now out there to all group admins and mods who’re have additionally switched to a skilled profile within the app.
Twitter first started testing this in October final yr, with chosen creators invited to showcase their communities.
Now it’s being made extra extensively out there. The choice is presently out there on desktop solely, however the module itself, as soon as activated, is seen on all units.
It might be a great way for model accounts to spotlight related Twitter communities, and encourage extra associated engagement and dialogue, which might assist to extend engagement and alignment within the app.
Although communities stay a reasonably area of interest providing, with just some Twitter communities taking off, and lots of being left by the wayside as they go towards the ‘public sq.’ ethos of the app.
Most individuals wish to get their tweets seen by as many individuals as doable, and as such, proscribing your potential publicity to solely these inside a selected group doesn’t actually make a heap of sense. Most long-term Twitter customers have additionally already established their ‘teams’ via what they put up, and who they comply with within the app, so additional segmenting that has, for a lot of, appeared pointless, which is why Twitter teams haven’t actually taken off.
The identical goes for ‘Circles’, one other of Twitter’s enclosed tweet choices – in making an attempt to construct on Twitter’s use case, evidently these extra siloed dialog components haven’t resonated with most customers (and price noting – Elon Musk says that Circles shall be culled quickly, in favor of improved communities and DM chat options).
However perhaps Communities can nonetheless work – perhaps, by enhancing the management and promotional choices for Twitter sub-groups, that might nonetheless facilitate new forms of engagement and interplay, and construct on Twitter’s worth.
That is one other step in that path, which might be of explicit curiosity to model accounts.
