Working within the relentless surroundings of social media, Paddy Smith, govt artistic director and accomplice at company Born Social, likes to step away every week to give attention to one thing he finds therapeutic.
This aware separation from his each day work has led him to a pastime that’s bodily moderately than digital: typography and hand-lettering, a fascination that got here from the grunge albums and graffiti of his teenage years.
Hand-drawing letters permits Smith to be “constructive and playful within the course of” whereas stretching his pure artistic abilities.
“It’s developed over time to be one thing that’s simply so central to me and my real love and keenness.
