Beneath the continuing onslaught of Russia’s invasion, strange Ukrainians carry out heroic and selfless acts daily to assist their fellow residents. Trip sharing app Uber helps Ukrainian drivers inform their tales and experiences of dealing with battle to the world in a marketing campaign to lift donations for the nation’s United24 basis.
The “Maintain Ukraine Transferring” marketing campaign was created by the Ukrainian company Banda that includes three movies directed by Oleg Tomin. The movies every inform the first-hand tales of Oksana, Dima and Pasha as they navigate the nation whereas supporting the battle effort.
“The day after I took them out, the bridge was blown up,” relays Oksana, one of many drivers who rescued individuals unable to evacuate, throughout her movie.
The movies will run inside Uber’s app and platforms throughout the U.S., Canada, the U.Ok., the Netherlands, Italy, Poland, Belgium, Germany, Spain, Portugal, France, Romania and Ukraine, in addition to throughout Uber’s media channels globally.
Because it rallies help for Ukraine, Uber may also match the primary $1 million raised to help the Ministry of Well being of Ukraine to purchase new ambulances. Donations are being accepted via a devoted web site.
The manufacturing crew shot the marketing campaign amid bombings and air raids, with taking pictures ending every day by 6 p.m. to permit the crew to return house forward of curfew. Dubbing of the video throughout post-production was additionally halted at occasions as a result of missile strikes on Kyiv, the company revealed.
“After 9 months of full-scale battle, the heroic individuals of Ukraine want our help greater than ever,” mentioned Anabel Diaz, regional normal supervisor of mobility for Uber. “Ukrainian drivers have stored their nation transferring via occasions of unimaginable hardship, and this can be a technique to share their tales of selfless bravery with the world.”
Uber has continued to function within the nation regardless of Russia’s invasion. Banda had beforehand labored with Uber as its inventive company, and developed the “Be Courageous Like Ukraine” marketing campaign.
Rick Serdiuk, strategic inventive director of Banda, added: “We combed via the information, tweets and posts, performed private interviews and found a plethora of breathtaking tales. A person drove an aged couple from Kyiv to the Polish border for 26 hours. Naturally, totally free.”
Serdiuk continued: “A person who evacuated residents of Bucha whereas Russians had been current. And a lady who went proper as much as the entrance traces to rescue a household with two kids and three cats. For the marketing campaign, we selected to characteristic three drivers. However tales like theirs occur on a regular basis in Ukraine—1000’s that we’re fully unaware of.”
