EPISODE 93
2025 kicked off with the Total Index Rating down 5 factors. All 5 measures that type the Index dropped, with notably steep falls in client views on the broader UK financial system, each trying again a 12 months (down 7 factors) and at what’s in retailer for the subsequent 12 months (8 factors decrease). NIQ’s Neil Bellamy and moderator Lucy Inexperienced assessment the scores and their underlying causes. Within the first Knowledge Guru Nook of the 12 months, they talk about why an index is used to measure confidence and clarify it’s calculated. With the strict sampling methodology constant since 1974 on the launch of the Shopper Confidence Barometer, this dataset supplies priceless historic comparisons to grasp ranges of confidence during the last 5 a long time.
This episode options
Neil Bellamy
Regional Consumer Success Supervisor, GfK
Lucy Inexperienced
Moderator
The publish UK Shopper confidence down 5 factors to -22 in January [podcast] appeared first on NIQ.
