Because the battle for Ukraine reaches a 12 months, the nation’s promoting trade is continuous to provide inventive concepts that assist Ukraine’s financial scenario and its protection in opposition to Russian invasion.
The most recent instance comes from the McCann Kyiv group, alongside volunteer motion Ukraine for Heroes. They’ve produced a undertaking that brings collectively artwork and the nation’s army to boost funds for extra protecting put on. The initiative is now looking for worldwide artists to become involved.
The ArtArmor undertaking has united artists from throughout Ukraine to repurpose used plates from inside bulletproof vests as a canvas for creativity.
The checklist of artists concerned contains painter Yuri Vakulenko, sculptors Petro Bavza and Nazar Bilyk, Svitlana Ratoshnyuk and Andriy Bludov, who’ve every turned the 12 used plates into artworks that inform the tales of the lives the plates saved.
The art work was initially exhibited in Kyiv and Lviv and is ready to subsequent journey round European capitals earlier than being auctioned on-line by a devoted marketing campaign website.
Each Ukraine President Volodymyr Zelensky and the nation’s Armed Forces commander in chief, Gen. Valeriy Zaluzhnyi, have supported the artwork by signing a few of them.
Eugene Kaminsky, chief inventive officer of McCann Kyiv, defined to Adweek that the preliminary concept for the undertaking got here from the statement that the great thing about Ukraine’s artwork tradition was not sufficient to guard it from battle, but it surely might be used to avoid wasting the lives of its army as a substitute.
He added: “Artwork has at all times claimed that human life is priceless, however, possibly for the primary time in historical past, artists and artwork connoisseurs can actually rescue the lives of defenders, who’re defending not solely Ukraine however the way forward for democracy on this planet.”
“When the power of an armored plate that saved the lifetime of a soldier joins with the humanistic message from the artist, a singular masterpiece is created. And it’s each saving lives and conveying a powerful ‘by no means once more’ message in opposition to wars to humankind,” continued Kaminsky.
Because the plates start their worldwide tour, an open name has gone out for extra artists to take part from exterior of Ukraine. These too will likely be auctioned to boost funds for the military.
Alongside accepting bids for the plates, the marketing campaign website additionally hosts a variety of tales about these preventing for the nation and offers information updates on totally different initiatives being run by the Ukraine for Heroes.
