After 70 years of the Official Singles Charts, the music platform has rebranded itself to be extra digital-focused, maintaining with the occasions and present music market. The UK Official Charts’ rebrand is helmed by Electrical Mustard and Full Fats Issues, refreshing its model id and music platform to be on the identical enjoying discipline as Spotify and others.
Official Charts’ New Emblem
At first look, the rebrand is most distinguished within the type of the Official Charts’ official emblem. Its predecessor, created by Give UP Artwork in 2011, featured two arrows pointing upwards and downwards. The area the place the 2 arrows overlap creates a hidden ‘1’, giving the model its iconic look.
Revamped by Electrical Mustard, the brand new Official Charts emblem retains its authentic creativity and intelligent positioning. The one distinction is that now, the arrows and ‘1’ have been tilted diagonally, emphasising on its well-known quantity and No 1 Award.
Furthermore, the color palette has develop into extra digital-friendly, bidding goodbye to its signature cyan and magenta colors. As a substitute is a wealthy cobalt blue together with pink and off-white. The Official Charts’ typography takes a contemporary twist, altering from tight letters to a wider and bolder font alternative.
Moreover these, the rebrand offers a further platform for the Official Charts off the air. Listeners can compensate for music tendencies on the UK’s Official Single Charts on BBC Radio 1, and its new model and digital shopper platform. OfficialCharts.com brings shoppers the most recent business information, releases, music charts, and an interactive music chart archive.
The chart archive, probably the most in-depth and revealed public music database, is a part of its net growth technique by Full Fats Issues. A few of the platform options embody an Artists part, Songs & Albums part, and even a weekly file of the charts from all its historical past.
With hanging, in-your-face colors and designs, the Official Charts’ rebrand hopes to faucet into the digital market, evoking Gen Z and nostalgia. Given the prominence and recognition of music tendencies that transcend and lead industries worldwide, this wealthy digital expertise will enchantment to younger, informal listeners and extra.
