Utilizing Acxiom’s open structure
UM knowledge dealer Acxiom develops its know-how inside an open structure. This implies UM builders can construct on Acxiom’s product improvement frameworks to get new merchandise to market shortly.
Plus, UM can leverage Acxiom’s demographic, behavioral and transactional knowledge inside Shoptimizer. This fashion, adverts usually tend to attain desired audiences—folks from particular demographics, with particular traits that make them extra prone to buy a consumer’s product.
“Investments like Shoptimizer permit us to make use of the lots of of tens of millions of {dollars}, [and] the final decade of funding that IPG broadly and IPG Mediabrands broadly has made in belongings, knowledge belongings, instruments, and so on., to the good thing about our purchasers in a short time,” DeMiero mentioned.
With Acxiom knowledge, Shoptimizer may even mannequin how audiences evaluate throughout retailers, so entrepreneurs could make an knowledgeable resolution to take a position with one retailer over one other. The instrument permits entrepreneurs to be extra versatile with their budgets, but additionally grants them extra partnership choices by integrating with purchasers’ most popular knowledge companions. It may even assist integration with a competing holding firm’s knowledge belongings, like Publicis’ Epsilon.
UM is betting that its new instrument’s inherent flexibility will make it engaging to entrepreneurs who need to take extra management over their investments and partnerships, and people searching for extra transparency into the place advertising and marketing investments really go.
